Radio


Toronto Radio Ratings

Numeris has shared the Fall 2018 PPM Ratings for radio, but not with me. Sure, they share the overall A12+ with everyone, but that's pretty useless because radio stations target specific demographics and are judged by their success (or failure) in that demo.

Slightly more useful are the numbers below shared by David Bray, President, Bray & Partners Communications. I found them via Broadcast Dialogue. Here are the results for Toronto based on detail Numeris collected August 27 through November 25. The numbers are "% Share of Hours Tuned".

Station A12+PPM

Aug. 27-Nov. 25

A12+PPM

May 28-Aug. 26

W25-54PPM

Aug. 27-Nov. 25

W25-54PPM

May 28-Aug. 26

M25-54PPM

Aug. 27-Nov. 25

M25-54PPM

May 28-Aug. 26

CBC Radio Two 1.8 2.2 1.5 1.4 1.8 2.3
CBC Radio One 11.8 10.0 11.8 8.6 9.1 7.0
AM 640 Toronto 2.2 2.0 1.3 .8 2.7 2.5
Classical 96.3 FM 5.8 6.4 1.5 1.8 3.1 3.1
102.1 The Edge 1.9 2.4 3.1 4.1 2.9 4.7
News Talk 1010 6.1 6.1 2.0 3.0 1.8 2.7
680 News 6.2 7.0 4.0 5.8 6.8 7.4
 93.5 The Move 1.1 1.0 1.7 1.9 1.3 1.1
AM 740/96.7 FM  4.0 3.4 1.5 .4 .7 .8
Boom 97.3 10.2 11.1 11.2 12.6 12.4 11.7
98.1 CHFI-FM 11,0 11.1 15.3 12.7 10.7 9.5
TSN 1050 .5 .5 .4 .2 1.4 1.4
104.5 CHUM-F5.8M 6.8 6.5 14.1 14.4 6.3 6.5
Z103 2.1 1.7 2.5 2.1 4.3 3.4
Q107 5.2 5.5 2.4 2.9 7.0 7.5
Sportsnet 590The FAN 1.7 1.7 .3 .4 3.7 4.1
Jazz FM 91 1.8 2.1 1.0 1.8 .6 .6
Jewel 88.5 2.0 1.4 .5 .5 .5 .9
Virgin Radio 99.9 5.2 6.3 7.2 9.3 6.6 8.4
KISS 92.5 3.1 3.0 4.9 4.8 3.7 2.9
G98.7 1.2 1.2 1.5 1.5 .4 .3
Indie 88.1 1.6 1.2 2.7 1.8 3.7 2.4

Again, radio stations target specific demos and base their ad rates on how they fare with that demo. Still, we can make several reasonable assertions.

  • 98.1 CHFI-FM appears to be the leader amongst women. 15.3 is a massive number.
  • Boom 97.3 appears to be the leader amongst men. Funnily enough, CHFI is #2. Methinks they're having a ratings party at both Boom and CHFI this Friday.
  • CBC Radio One is the most listened to station overall. I know that's true in my home. Not that this means CBC Radio One can increase their ad rates, because there are no ads on CBC Radio One.
  • That gap between 102.1 The Edge and Indie88 is now razor thin. In fact, Indie88 beat 102.1 amongst men 25-54. I don't remember The Edge ever getting under a 2 share overall. Jewel 88.5 did better than that.
  • Sports radio fans won't be surprised to see 590 soundly beating 1050. In M25-54, it's 590 3.7, 1050 1.4.
  • Notable dips: 1010 slipped with both men and women 25-54 and seems to have been caught by 640, Q107 continues its slide, VIrgin 99.9 suffered significant losses (which may help explain changes there), 680 News is down, and as mentioned, The Edge continues to lose listeners.
  • Notable bumps: KISS 92.5 had a nice bump with the fellas, CBC Radio One, Boom, CHFI, and Indie, as mentioned, and Z103 had a nice book as well.

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Toronto Mike'd Podcast Episode 402: Sarah Burke

Toronto Mike'd Podcast Episode 402In this 402nd episode, Mike chats with radio broadcaster Sarah Burke about her many jobs at SiriusXM and Indie88. This episode is exactly 1:42:18.

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Sarah Burke and me

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Tucker In The Morning Axed by 999 Virgin Radio

There are big changes to 999 Virgin Radio's lineup, starting with Tucker In The Morning with Maura Grierson, Robyn Gerson and Andy Wilson. That show has been cancelled after 3.5 years.

Tucker-Maura

Tucker, you may recall, took over when Jay "Maddog" Michaels was dumped after nine years. Jay's a good example of how there are silver linings when such restructuring takes place, as he's now co-hosting the Newstalk 1010 afternoon drive show with Ryan Doyle.

When Adam Wylde quit his gig at KiSS 92.5, I initially thought he might be heading to CHUM to join his mom, but quickly realized he was a much better fit at Virgin. This is just speculation on my part, but it's possible that's exactly what's happening here.

In the meantime, the ever popular Virgin Radio Music will take you from 10pm to 9am when singularly-named Luke is on the air until singularly-named TJ takes over. TJ's just lucky TJ Connors left 97.7 HTZ-FM for Winnipeg so confusion could be minimized.

Also let go during this overhaul is midday host Kella Duncan, Will Nash, and Tessa.

999

Here's Tucker's comments from today about his firing, posted to his Instagram page.

At 9:10am this morning I was told that my services were no longer required at 999 Virgin Radio. Shortly after @mauragrierson and @andywilson123 were also let go. This came as a surprise as our show was out performing the rest of the station for the better part of the last 2 Year’s and held the #1 position in our demo for the last 12 months. Honestly, I have never seen a company blow up a show that got along so well and had the track record we had. I wish I could tell you why but they never give you the details when they are stripping you of your key card and walking you out the door. Obviously I’m a mix of pissed off and sad. The one thing I will say is that I was lucky to have had the chance to work with Maura, Wilson and Robyn! We had a great time on and off the air.

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Rick Hodge Announces Retirement

Right on the heels of Roger Ashby's announcement that his last day at CHUM would be December 5th, Rick Hodge has announced his last broadcast at 105.7 EZ Rock will be this Friday, November 2. That's right, he's retiring from 105.7 EZ ROCK’s morning show following six years with the station and 45 years on the air, and it's happening in two days.

I have a lot of time for Rick Hodge. Following an eternity doing mornings on 104.5 CHUM-FM with Roger Ashby and Marilyn Denis, Rick left CHUM to become a part of 97.3 EZ Rock's Toronto morning team. I once sat in on a show and great controversy ensued.

All's well that ends well, and I ended up working with Rick Hodge, attempting to teach him social media and helping him blog.

Here's an interview I conducted with him in which he reveals the truth about why he left CHUM-FM and here's our deep dive when he visited for episode 116 of Toronto Mike'd.

Rick's a gem. Congrats Rick, and let me know when you're ready to come back and kick out the jams with me.

Rick Hodge and I

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Toronto Mike'd Podcast Episode 390: Dani Elwell

Toronto Mike'd Podcast Episode 390In this 390th episode, Mike chats with Dani Elwell about her years at CKLN and CKFM, her on-air resignation at CFNY, her time at JAZZ.FM91, sad departure from the station and what's next. This episode is exactly 1:58:15.

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Dani Elwell and me

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Roger Ashby Announces Retirement from CHUM

One of my favourite fun facts to share on episodes of Toronto Mike'd is that Roger Ashby is the last person on Toronto radio who could have been heard on Toronto radio in the 60s. After a long career at 1050 CHUM, Ashby moved over to 104.5 CHUM-FM in '85 where he'd spend many years as part of the Roger, Rick & Marilyn morning show with Rick Hodge and Marilyn Denis.

Rick moved on years ago, and today Roger Ashby announced his last day at CHUM would be December 5th. Of course, this is not news to listeners of Toronto Mike'd. John Donabie came on and spilled the beans in July, the same week Jamar McNeil joined Roger and Marilyn in the booth.

When Jamar visited last week, I told him we knew Roger was retiring by the end of the year and that he was his replacement, but that guy deserves credit for playing it cool and saving the internal announcement for Roger himself. Roger made that announcement this morning.

That episode with Jamar is great and I strongly recommend you give it a listen. I also recommend my conversation with Rick Hodge.

Roger himself also dropped by, and even though he told me he only had 30 minutes, it's jam-packed with interesting tidbits about his 50 years on the air. You'll find that episode here.

Roger's a great guy and has been an institution on Toronto's airwaves for half a century. Congrats, and enjoy what's next!

Related episodes of Toronto Mike'd:

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Lou Schizas and Sue-Ann Levy Removed From Global News Radio 640 Toronto

Global News Radio 640 Toronto made a couple of on-air changes today. Both Sue-Ann Levy and Lou Schizas have been told their services are no longer required.

Although I don't agree with any of his politics, Lou has been a tremendous supporter of mine ever since he visited for episode 234 of Toronto Mike'd. He's also been a great help during these past few months as I've launched my own business. He's offered great advice, attended both Toronto Mike'd Listener Experiences, and even referred a client. I'm sorry to hear he's lost this job, but knowing Lou, he's already working on the next chapter.

With the changes at 102.1 the Edge, Q107 and GNR 640, things have been anything but dull this month at Corus Quay.

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Ruby and Alex Carr Will Be New Morning Show on 102.1 the Edge

I honestly didn't see this coming. Corus has announced the new morning show on 102.1 will be Ruby and Alex Carr, a brother-sister duo currently on the air in Vancouver. Their Toronto show will launch in January 2019.

I sure got some bad intelligence on this one. At one point there were rumblings Dean Blundell was coming back to CFNY, but I quickly determined that was a lie. Then, as recently as yesterday, I heard a non-compete had to expire before the announcement. I was sure that had to be Adam Wylde.

It's interesting that the new Edge morning show is from Vancouver, because they just started a new afternoon drive show that comes from Vancouver. You can read more about busy Meredith Geddes here. 102.1 is just loving Corus's Vancouver talent these days.

Although the press release didn't specifically say Ruby and Alex Carr were relocating to Toronto, I have to assume that's the case. [Confirmed: they will do this show live from Toronto.] I've also heard rumblings that Meredith's Toronto afternoon drive show from Vancouver is only temporary, but I'm on a bit of a losing streak with regards to Edge rumblings, so take that with a grain of salt.

ruby

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Humble and Fred Now On Funny 820 (CHAM-AM) Hamilton

Humble and Fred were cancelled by SiriusXM Canada this past summer, but they're back on terrestrial radio starting Monday at 7am as the new morning show on Funny 820 (CHAM-AM) Hamilton.

This is the first time Humble and Fred have been live on a terrestrial station you could get in the GTA since 2005 when they were the morning show at Mix 99.9. Then, Fred was fired, Humble was fired, there was a short-lived experiment on a Kingston station and the recent stint on satellite radio.

Will the boys remember how to suppress their swears? We'll find out Monday. I'll be making an appearance on their new show after 8am on Monday and then they'll visit my home studio for an episode of Toronto Mike'd.

Humble and Fred Now On Funny 820

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Meet Meredith Geddes. She Voice Tracks 102.1 the Edge's Afternoon Drive Show from Vancouver

Earlier today, I was discussing the morning show at 102.1 the Edge with Dani Stover, who used to produce the Dean Blundell Show on that station. I find it curious that 102.1 hasn't launched a new morning show yet, despite the fact it's ratings season.

Marc from 12:36 tells me 102.1 the Edge has a new afternoon drive show, and it's called Meredith & Tom. But here's the kicker... Meredith is doing the show from Vancouver, although I'm told Tom is actually here in the big smoke.

edge

Meredith's show on Vancouver's CFOX is called Meredith & Jeremy. This show is live and local.

cfox

But wait, there's more! Meredith Geddes also voice tracks a show for London's FM96. This one is simply called Meredith Geddes.

fm96

And finally there's Winnipeg's Power 97 where, you guessed it, Meredith Geddes is voice tracking a show. This one is simply called Meredith.

power97

There's a lot to unpack here. Firstly, let's not bury the lede. 102.1 the Edge now has an afternoon drive show that's not live and local. Yes, voice tracking is gaining popularity, because it's so much cheaper, but you'd think the morning and afternoon drive shows would remain live and local. You'd think wrong.

Meredith Geddes now hosts four different shows in four different markets with four different program names. Does Jeremy know about Tom? How much is there to say about her love for cats? Will Meredith also be named the new 102.1 the Edge morning show?

Stay tuned...

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