Press Recognition

Toronto Mike'd Named a Top Podcast of 2015

Sean Fitzgerald wrote a piece for 24 Hour Toronto entitled "Cheers for your ears: Top podcasts of 2015". In it, he listed the top Toronto podcasts to check out in 2016.

Between Geeks & Beats and Taggart & Torrens you'll find Toronto Mike'd.

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It's an honour being named one of Toronto's elite eight podcasts.

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Mike and Jarvis: Roots Father's Day Feature

Mike and Jarvis: Roots Father's Day FeatureRoots was kind enough to include me and my newborn son in an online Father's Day feature. Here's a link for the curious.

I love how the pics turned out. Here's a sample.

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My Appearance on The Todd Shapiro Show

My Appearance on The Todd Shapiro ShowI mentioned yesterday that I paid a visit to The Todd Shapiro Show at SiriusXM in Liberty Village with my friend Pete from coreFusion. You can see pictures here.

Here's how it all went down (8:21).

Download the MP3 here.

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Toronto Mike'd Ranks #14 in iTunes' Top Podcasts

Toronto Mike'd Ranks #14 in iTunes' Top PodcastsAfter 60 episodes, Toronto Mike'd, my little podcast, reached #14 on iTunes' Top Podcasts in the comedy category.

I was so pleased, I took a screencap for posterity, because it may never rank that high again.

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Episode 60, only released yesterday, is already my most downloaded podcast yet. If you want to hear it, it's right here waiting for you.

I'm #14! I'm #14! I'm #14!

Update: If you could please subscribe to my podcast at http://itunes.apple.com/ca/podcast/toronto-miked-podcast/id557260245 and give it a sweet rating, I'd really appreciate it!

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My Appearance on Global News Hour Toronto

My Appearance on Global News Hour TorontoIt's amazing how much traction my steam-of-conscousness comment on talking to kids about Rob Ford is garnering by the MSM.

This morning I was in the Toronto Star and this evening I was on Global News Hour Toronto.

Here's my star turn as Dad #2 in Global News Toronto's "Rob Ford’s admission presents problems for parents":

Update: Thanks to Lorne for the YouTubery.

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I'm on the Front Page of Toronto Star's Life & Entertainment Section

Front Page of Toronto Star's Life & Entertainment SectionMy entry about talking to kids about Rob Ford is garnering some pretty cool attention.

Yesterday I did an interview with the Toronto Star that ended up on the front page of today's Life & Entertainment section. In about an hour I'm expecting a visit from Global News and I might have the CBC dropping in this evening.

Here's what was published in the Toronto Star today.

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Discussing the Wedding Speech Controversies on Humble and Fred Radio

Discussing the Wedding Speech Controversies on Humble and Fred RadioI called into the Humble and Fred Podcast this morning to discuss some controversy swirling in my new bride's family regarding a line in my speech and an impromptu speech delivered by my good friend Humble Howard Glassman.

If you want to hear me read my speech in its entirety, listen to the most recent episode of my Your Blog Sucks podcast I recorded with Elvis, who was seated at Humble and Fred's table during Saturday's celebration. The episode is 30 minutes long, but we cover the wedding speech controvery in the first ten minutes.

Here's my segment from today's episode of Humble and Fred Radio, or you can download the MP3 directly.

You can hear Humble and Fred every morning on SiriusXM and you can download episodes at www.humbleandfred.com.

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My Appearance on Team 990 - Pissing Off Habs Fans

RadioI appeared on Montreal's only English sports radio station tonight, The Team 990. The show is called Game Points and they had me on following their discussion about my blog last week.

It's not easy being cocky when your team hasn't played a playoff game in five years but I think I pulled it off. Have a listen and tell me what you think.

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Audio of Team 990 in Montreal Discussing My Blog

RadioGame Points with Matthew Ross is a sports radio show that airs on The Team 990 in Montreal. Minutes ago they spent an entire segment discussing my Subbanator Habs Fans Find New Way to Offend entry from Friday afternoon.

I wasn't just listening, I was recording the web stream with Audacity so I could share all 11:30 with you. Here's Metric Julie talking about Toronto Mike on Game Points.

I'm glad they laughed off this Leafs conspiracy angle that's gaining steam. This topic runs a little deeper than your run of the mill team rivalry.

Great job, Metric Julie!

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Canada Kills Pepsi Cheer - We Win!

Pepsi's Cheer sucksWhat was Pepsi thinking? That's what I want to know.

I work in marketing. I'm shocked Pepsi's "Cheer Nation" campaign got off the drawing board. I totally understand why Pepsi would want to associate their beverage with our national game, that's just smart business sense, but asking us to abandon “Go Canada Go” and “Ca-Na-Da” in favour of their awful and insulting chant of “Eh Oh Canada Go” is a horrible, horrible idea. They literally trampled ungraciously and obnoxiously on sacred ground.

Since I wrote Cheer Nation? I'm Not Chanting "Eh! O' Canada Go!" For Pepsi I've been using every ounce of my Google prowess and social media might to defend my nation, our game and our collective intelligence by rallying against PepsiCo and this campaign. I've managed to get interviewed by one major newspaper and an article I wrote got into the hands of the entertainment editor at The Star. Sadly, that article never got printed, but this one in the Vancouver Sun ran today.

'Eh Oh Canada Go' junior hockey chant falls flat

VANCOUVER — While Team Canada's attempt to achieve a sixth straight World Junior Championship gold medal fell to the wayside in overtime against Team USA last night in Saskatoon, at least one sigh of relief was exhaled by hockey fans across Canada as a corporate attempt to hijack a cultural tradition fell flat in its face.

Pepsi's attempt to eliminate the traditional Canadian hockey chants of “Go Canada Go” and “Ca-Na-Da” and re-brand them with the dubious chant of “Eh Oh Canada Go” was received with little fanfare before the tournament and by the gold medal game, the corporate takeover was stopped in its tracks as 13,000-plus loud, passionate fans kept to the traditional “Go Canada Go” chant.

Pepsi is a sponsor of Hockey Canada but not the Olympics and decided to get in on the pre-Olympic hockey buzz by creating a marketing campaign asking Canadians to create a new hockey chant.

The hockey gods cringed, as did fans across Canada.

The corporation's bid to get one million people to sign up for “Cheer Nation” has only garnered 93,876, many of whom were enticed to sign up because Pepsi said it would temporarily display a list of their names in the Hockey Hall of Fame.

Pepsi's Facebook page has 133,000 fans, although that may be deceiving since most of the latest messages on the page seem to reinforce what many are calling a marketing disaster.

"I became a [Facebook] fan of this just to say how stupid it is. No company is going to tell me how to cheer. I don't need a sports cheer marketed," wrote Facebook member Jeff.

Meanwhile, the recently created "Eh! Oh! Canada Go! chant is a national embarrassment" Facebook page has 30,000 members.

And on Canucks.com, one fan created a forum discussion demanding the Pepsi chant be boycotted.

While Pepsi said the chant had "landed in Saskatoon" it was barely heard, if not for the parachuted Pepsi employees who tried (and failed) to launch the chant inside the arena.

During one commercial break in a previous game the chant's creator Joan Buma was introduced while a small group of "fans" chanted the cheer and a Pepsi cheerleader waved a Pepsi flag up and down the aisles. To Pepsi's credit one boy (presumed not to be paid by Pepsi) did stand up and bravely cheer the Pepsi chant for the camera.

Fans posting messages on online hockey discussion forums, such as NHL team websites and HFBoards.com, condemned the chant, with all due respect to Buma.

"I trust the Pepsi chant will die the early and inglorious death it deserves," said one member on HFBoards.com.

Bloggers also derided the corporate gimmick.

“Toronto Mike” said on his popular blog that the premise that Team Canada fans needed to be united was "faulty," and that fans are not corporate "sheep."

By the gold medal game there was seemingly nothing left of the chant other than the continuous bombardment of Pepsi commercials on television. The cheer wasn't necessarily boycotted, rather it was simply ignored and died an inglorious death.

I'm claiming victory. This campaign will go down in history as one of the greatest miscalculations in Canadian marketing history. We Canadians are a tolerant bunch, polite and passive at times, but when you come in our backyard and tell us how to cheer for our national hockey team, we get pissed. And you don't want to see a Canadian pissed.

That damn cheer has indeed died an inglorious death. We won!

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