Telus' Pat Prefontaine is Old Spice Guy Without Charm
Published by Toronto Mike on August 16, 2010 @ 15:44 in Miscellaneous
Telus is introducing a spokesperson they call Pat Prefontaine. Pat's a lot like the Old Spice guy, Isaiah Mustafa, only not as charming. Telus would absolutely love it if you visited Pat Prefontaine at http://patprefontaine.com/.
Nice try, Telus, but if you're going to rip off the hot marketing idea of the moment you're going to have to be less obvious about it. I don't think anyone is looking for a less charming, more annoying Isaiah Mustafa.
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Andrew
August 16, 2010 / 16:26
Rip off
I started laughing when I saw this last night. I couldn't believe how insanely stoopid Telus must be. All I kept thinking about was "Who's the ad genius that came up with that one?"
Sad.