Norwich Union Life Insurance Commercial - At Last!

tvIn "It's Patrick, He Got Life Insurance", I wrote about an old ad I must have seen a hundred times, but couldn't find.

Now I've found it. Here's the ad:

And here's a few reasons I liked the ad.

  1. The old dude answered the phone and a mere second later announces to his wife that it's their son Patrick and he got life insurance. Patrick must be one hell of a fast talker, because the speed at which this information is conveyed is unbelievable. He doesn't open with a "Hi dad, how are you?" but in a one-second time period he manages to cram in the "hi dad, it's Patrick" and "I got life insurance" and the dad deems this news so exciting that he can't wait a minute to share it with his wife.
  2. Throughout the call, the mother of Patrick had several questions about this life insurance. She asked these questions through her husband by writing them down on paper. But not just any paper with any pen or pencil, but big white paper with coloured markers, that just happened to be by the phone. How convenient!
  3. And finally, we know the son is a fast talker, but he comes by it honestly. Mom is a super fast writer. The speed at which she neatly wrote the questions in magic marker was incredible.

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Comments (15 - click here to join in!)


I always loved that ad too, for pretty much the same reasons. Hilariously bad.

August 11, 2010 @ 5:21 PM


I even tried cramming all of that spoken info into that second of space myself, and there's no friggin way!

August 11, 2010 @ 5:23 PM

Down Goes Brown

And why can the mother hear the second part of the conversation?

Also, calling up your sickly parents and pressuring them into buying life insurance is some pretty macabre shit.

August 11, 2010 @ 5:25 PM


I swear on my life that i say that on a day to day basis and have since the 90's. "It's Patrick, he has life insurance" Of course i am Mike's bro so we may have shared our thoughts about this commercial in the past.

Maybe Patrick is a speed talker like the Micro-Machines guy!!! "Dad, I have life insurance!!!!!!!!!!"

I will say that i must be getting old because few people in the office have a clue as to what i mean when i say that.

August 11, 2010 @ 6:57 PM


Yes, it's sad when one's obscure references become too obscure for our own good.

San Dimas high school football rules!

August 11, 2010 @ 7:49 PM

Toronto Mike Verified as the defacto Toronto Mike

I should point out, I wrote those three points last year when this ad only lived in my memory bank.

Now that I watch it again, I see the wife doesn't ask a lot of questions on her white paper, just one. But it's still very convenient and great penmanship.

And DGB is right, how can she hear the other side of the convo?

And yeah... son is a speedy talker. And he didn't get life insurance, he took out life insurance. That takes even longer to say!

August 11, 2010 @ 8:58 PM


They played this commercial well into the 1990s.

August 12, 2010 @ 3:09 AM


My friend and I used to holler "HIDADIT'SPATRICKITOOKOUTLIFEINSURANCE!!!" in that one second window every time the ad came on. Good times. Try it.

August 12, 2010 @ 10:41 AM

Jason Paris

Also interesting is the ad's two-minute length. Almost unheard of these days.

August 12, 2010 @ 11:42 AM

Phil Evans

I looked for this ad for years as well. Interesting facts:

1 Patrick is Norm Spencer, former Creative Writer at CFNY and still a national voice guy.

2. There was a Toronto band called "Honey It's Patrick."

3. CODCO or Air Farce or someone did a take off where the husband says "Honey - It's Patrick - he's gay!"

4. Everyone loves Marineland. Not relevant, but true.

August 12, 2010 @ 1:20 PM


Don't forget St. Patrick subway station. That has to tie into it somehow :P

August 12, 2010 @ 1:56 PM

Rubber Warrior


August 13, 2010 @ 1:27 PM


@Phil I think it was

I say that because I remember our high school history teacher brought in a tape of it for us to listen to one day. He didn't understand the "Honey, it's Patrick" reference you mentioned because he didn't own a television and had never seen the now-iconic commercial.

August 14, 2010 @ 4:54 PM


Double Exposure. Jesus.

August 14, 2010 @ 4:56 PM

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