Stella Artois and Our Good 'ol CBC Exploding Pizza Logo

Published by Toronto Mike on September 6, 2009 @ 14:48 in Miscellaneous

cbc I've always loved the old exploding pizza CBC logo. For a while many years ago, this was the masthead for this blog.

I did a double-take when I saw a tweet that CBC's "exploding pizza" logo was appearing on Stella Artois ads on the London Tube. According to the Inside the CBC blog, an ad campaign for Stella Artois has indeed recycled that beloved old CBC logo. Here's one of the ads.

What I want to know is whether we (the CBC) licensed this creative to a beer company or if Stella Artois ~~borrowed~~ stole the design.

Here's that exploding pizza again in all its glory.

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7 comments

7 Responses to "Stella Artois and Our Good 'ol CBC Exploding Pizza Logo"

Andrew
September 6, 2009 / 19:25

We used to call it the 'exploding a$$hole' when I worked there. For many, many reason!

Cheers!
Andrew

Hector
September 7, 2009 / 06:44

Wow....this is a direct rip-off. They are not even trying to disguise it.

jason | GetYourOJ.com
September 7, 2009 / 11:34

it's not in use. who cares. if the cbc cares, go ahead and sue. i personally could not give a hoot. in fact, if the logo is accepted across the pond, then it's truly 'made it'. be honoured. the queen might even fancy it. lol.

pete evans
September 7, 2009 / 16:11

I don't get it. Whether Stella "stole" the logo or just put a random image in, I still don't get the intent of the ad.

Is it supposed to represent vibration? stink lines?

Or just random lines that look pretty. I'm mystified.

A.R.
September 8, 2009 / 16:30

I wouldn't want this iconic former great logo of my country's national broadcaster to be used for a beer ad. Come on!

jasonisadouche
September 28, 2009 / 23:55

You guessed it...

he's a douche.

'hoot' and 'fancy' and 'across the pond'.

Douche.

Matthew
September 29, 2009 / 16:00