How Should Newspapers Make Money Online?Published by Toronto Mike on February 17, 2009 @ 12:35 in My 2 Cents
I actually feel sorry for the newspaper industry. I don't know about you, but I read almost all of my news now online and I don't pay a cent for any of it. I want it all, I want it instantly and I want it for free.
When people Google Andy Barrie's name, looking for information as to when he'll return to CBC Radio One, my blog entry on the subject is ranked #2. One of the few mainstream press articles on the subject belongs to the Globe and Mail, only they've hidden their article behind a form. You can't read the Globe article on Andy Barrie's leave of absence without buying 30 days access to it for $4.95 + tax. You can buy four articles for 30 days for $17.95 + tax.
At first this angered me. I don't want to spend over $5 just to read a single article online. The web is about articles being online forever and for free, right? And isn't $5 steep for a single article to be available to me for only 30 days?
I don't really know how newspapers are supposed to make money online in this day and age. I know I didn't pay the $5, and I'm not sure how many people out there would. In fact, just having the article offline will likely push people to other newspapers.
How should newspapers earn an honest buck in this age of the Internet, or are they S.O.L?