MuchMusic Ad From 1984

memoryYouTube user WNED17 recently uploaded some fantastic retro-Toronto-centric gems. These clips have brought back a tonne of memories for me, so I'm going to feature them one by one over the next few weeks.

I recently posted a laundry list of things I don't get, and on that list I included the fact that I don't get MuchMusic these days.

Yes, I understand that as I get older it's only natural I'm going to be less targeted by this station, but I like to think that even 18-year old Toronto Mike would hate today's MuchMusic. This is a station that used to play music videos. A lot of what they played was top-40, but there were specialty shows where you could catch great rap videos, hard rock videos, indie videos, etc.

Today, every time I flip by MuchMusic it's a reality show, or syndicated reruns like The O.C. There are no videos, no interesting content, no compelling discussions, no smartness or even edginess.

Here's an ad for MuchMusic from the days when not everybody got it with their cable packages. You might call this, the good ol' days.

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Comments (3 - click here to join in!)

Jason |

Nostalgia aside, do you think we need a station that plays music videos all day?

There's no way most kids would bother with it since they can access just about any new video they want to hear thanks to Youtube and other sites. At the risk of sounding too much like Bob Lefsetz, Mike, MTV and MUCH just aren't relevant anymore.

Teens also have a few other things we didn't have, such as music blogs. You love the term "viral" well.. who needs a TV music station telling us what to hear?

I liked the old school MUCH because it was innovative for its time, and way better than MTV. It was part of the CHUM/CITY family (MUCH is CHUM backwards for those of you who may not know) which is pretty funny nowadays considering who owns what.

Anyway, I'm not taking anything away from the MM of 1984, I just don't think they could pull of what they did back then even if they wanted to.. because most of us are not interested, and that's not an age thing... it's about RELEVANCE!

March 13, 2008 @ 2:47 PM

Toronto Mike

Wrong again, Jason. MUHC is CHUM backwards....

March 13, 2008 @ 2:51 PM

james edgar

"Wrong again, Jason. MUHC is CHUM backwards...." LOL

March 13, 2008 @ 3:10 PM

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