The reason I refer to American Idol as my guilty pleasure is because I feel guilty watching such cheese. As cheesy as AI is, nothing is as cheesy as the crap they throw at you during the results show.
I missed Wednesday night's results show because I was at the Raptors game, but I heard about the Ford commercial that had the contestants singing Modest Mouse's "Float On". Here's a hilarious write up about the bit.
Last night, however, a line was crossed when Ford Motors sponsored a commercial featuring the finalists' douche-chill-inducing Kids Incorporated-inspired music video rendition of Modest Mouse's hit song "Float On", featuring Zombie dances and trashy convertible Mustang 5.0's that are orange. Now, I realize that this song - and the album from whence it came - outgrew Modest Mouse's long-held punk rock ethos long ago, but this - this was like the modern musical equivalent of the Kennedy Assassination, Watergate and and Jack Nicholson getting killed at the end of Easy Rider, all happening in front of us, at the same time, set to the soundtrack of Avril Lavigne covering ABBA's "Dancing Queen". In short, sensory rape.
Here's the sensory rape. Lord, it's bad. Consider yourself warned...
Ah yes, how could I forget although I wish I could. I try to catch episodes of shows I watch when they first air, but most of them are set to record, just in case. Next to Diana Ross' awful/pitiful/embarrassing performance, this took the cake - or should I say cheese. Can you believe it?! Poor Modest Mouse. I hope they NEVER see or hear that. Ford actually got the rights to use this awesome song for the AI brand of cheese?! I love it & this rancid cheese ruined it for me. "Zombie dances", lol; never occurred to me while watching, but yeah, I can see the similarities. Ford, Mustang, ugh/yuck/phooey - any colour, doesn't matter, wouldn't buy a Ford if my life depended on it, doesn't AI know Ford stands for "Found On Road Dead" or "Fix Or Repair Daily"? That goes for you too Mike. ;) The AI cheese "Curds On"...