Mimico Mountaineers vs. St. Michael's College Kerry Blues

In my hood, many kids grow up playing lacrosse. It's not uncommon to spot automobiles sporting a Mimico Mountaineers bumper sticker.

Forever I've seen the St. Michael's College Kerry Blues logo. I just assume these cars belong to the proud parent of a St. Mike's student athlete.

Only recently did I realize how similar these two logos are, and that I often don't really know which one I'm seeing. Here's a quick comparison.

Mimico Mountaineers Logo

mimico

St. Michael's College Logo

st-mikes

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Corporate Podcasts: Have Studio – Will Travel.

It's been a few months since I last wrote about corporate podcasting, and now that TMDS is set to celebrate its six month birthday, I thought I'd share more of what I've learned.

You see, I've been in the field, building my studio in boardrooms across this city, producing professional podcasts for companies. Actually doing it is the greatest education. There are satisfied corporate clients willing to be references and extol the virtues of podcasts as a corporate communications tool.

There are essentially three target audiences: employees, clients, and prospects.

The Employee Podcast
For larger companies, internal communication is a challenge. This is particularly true when employees are located in different offices, often in different provinces, countries, or even continents. Then there's remote employees, independent representatives, and the road warriors.

Historically, companies have relied on an Intranet, email newsletter or sporadic meetings / calls / webinars. That's if they have a strategy at all. Imagine a regular podcast for employees sharing the latest updates, best practices, company news and other pertinent data. It's essentially a company radio station, only on-demand. I have clients successfully leveraging podcasts as a modern internal communications channel.

The Client Podcast
If you think it's a challenge communicating with internal employees, imagine messaging to clients. I have a finance company recording regular podcasts for clients-only who consider it a game-changer. They share this audio as a value-add for clients and have received rave reviews. If you're responsible for communicating with customers, we should talk!

The Prospect Podcast
Unlike the employee and client podcasts, this podcast would be available to the general public, and would be found on Apple Podcasts, Google Podcasts, Spotify, Stitcher et al. The formula is simple:

  1. Identify your target audience - the personas who buy your products and/or services
  2. Create content that appeals to this audience - typically it's educational, full of best practices and relevant news
  3. This regular podcast isn't about your product or services - it's brought to you by your organization

The result is that you will be top of mind when they require your products and/or services. You're essentially promoting yourself as a thought leader, and when you link a prospect to your podcast, it's tremendous validation. Sometimes, it doesn't even matter how many subscribers you have, it only needs to exist and be available 24/7 on-demand. Often it's the ace up a salesperson's sleeve.

It's Sunday morning, and I could go on an on about the benefits of corporate podcasts. Before I log off, let me just remind decision makers how incredibly low risk this is, and how easy I am to work with. I'll handle the A-Z, you merely need to worry about the content.

I'd love to chat one-on-one if you think this could benefit your organization or business. Reach out!

20190131_103634

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Toronto Mike'd Podcast Episode 433: Kick Out the Kick Out the Jams!

Toronto Mike'd Podcast Episode 433In this 433rd episode, Mike chats with KOTJ spreadsheet owner Tyler Campbell about Kick Out the Jams episodes of Toronto Mike'd. This episode is exactly 1:47:28.

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Tyler Campbell and me

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Open Mike

Welcome to this week's Open Mike. I'm Mike and I'll be your master of ceremonies for the day.

Feel free to use this space to vent, rant, share a story and/or ask a question of the hivemind.

Open Mike on Toronto Mike

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I Choo-Choo-Choose You

HeartHappy Valentine's Day. I choo-choo-choose you.

I Choo-Choo-Choose You

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Toronto Mike'd Bingo

bingo

[Created by Al, lead singer of The Royal Pains]

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Toronto Mike'd Podcast Episode 432: Mark Breslin

Toronto Mike'd Podcast Episode 432In this 432nd episode, Mike chats with Yuk-Yuk's co-founder Mark Breslin about being an older first-time father, the humble beginnings of Yuk-Yuk's and the many famous comics he has booked. This episode is exactly 1:20:31.

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You can listen to this episode in a variety of ways:

Mark Breslin and me

Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Fast Time Watch & Jewellery Repair, Property in the 6ix, Paytm Canada and BUKL. Catch up on all episodes of Toronto Mike'd and subscribe here.

Palma Pasta   glb   Fast Time Watch & Jewellery Repair
 
propertyinthesix   BUKL   paytm

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Mike Cleaver, Dead at 72

Mike CleaverMike Cleaver was 72. He was the radio broadcaster best known around these parts for a couple of stints at CHUM, first as an afternoon anchor and morning co-anchor and then as an afternoon and morning news anchor. He was also on-air at CFRB and 680 News.

Mike Cleaver

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Save JAZZ.FM vs. JAZZ.FM91: An Open Letter From Heather Bambrick

I've written about the situation at JAZZ.FM91 many times, and have discussed it at length on Toronto Mike'd with such guests as Heather Bambrick, Mark Wigmore, Dani Elwell, Jaymz Bee, Bill King and Molly Johnson. JAZZ.FM91 has recently ratcheted up the rhetoric with regards to SAVE JAZZ FM's efforts to bring governance and operational changes to JAZZ.FM91.

Below is a guest blog entry written by jazz musician and broadcaster Heather Bambrick in which she seeks to bring clarity to this conflict.

Over the past 24 hours, I have received several messages from people - most of whom I don't know, but who know me from the station - asking for clarification regarding the battle for support in the current Jazz FM situation.  With all of the correspondence being sent out by both sides, people want to know who the “good guys” are.

So, let me be clear, as a former employee, a musician, and a donor, I support SAVE JAZZ FM and their efforts to effect positive change.  Here are a few things to consider:

  • This is NOT a hostile takeover. Donor members are, in effect, “shareholders” who are entitled to have a say in the body that governs the station.  The current Board isn’t allowing them to do so.
  • SAVE JAZZ FM is NOT a corporate conglomerate or a group being funded by “deep pockets”.  They are a group of listeners and supporters who are simply concerned about the wellbeing of the station and want to affect positive change.
  • The current Board has quietly appointed three new Directors just two weeks before the deadline to hold its annual general meeting.  Members could have been asked to put forth nominees or at least vote on these new Board Directors before they took their seats at the table.  However, the current Board chose to do this without any consultation or communication with donor members.
  • Jazz FM achieved just over 50% of their last fundraising campaign goal, despite a two-day extension of the campaign.  That clearly points to a body of donors reluctant to support this station.
  • Many other arts organizations – including the TSO, Shaw Festival, Stratford Festival, National Ballet of Canada, and Massey Hall - post their financials via their website, in an act of accountability to its supporters.  Jazz FM refuses to this and one has to wonder why. The fiscal year end was almost 6 months ago and there is still no sign of their financial statements.
  • In June of 2018, seven employees / contractors were fired due to financial concerns, according to the station.  Yet, in less than a year, nine new hosts have been hired. In light of the failure of the last campaign, one has to wonder how the previously cited financial concerns were alleviated allowing for the hiring of nine new hosts.
  • Several new programs have been announced, but that doesn’t address the termination of beloved hosts such as Walter Venafro, Jaymz Bee, Mark Wigmore, and others.  Similarly, the hiring of two new production staff doesn’t explain the termination of former morning show producer Billy Heaton.
  • In March of 2018, I joined twelve of my former colleagues in presenting a letter to the Board of Directors of Jazz FM outlining our concerns over a toxic work environment that included bullying and sexual harassment.  As of this writing, people about whom the allegations were made remain employed by the station, whereas each and every member of the group that brought forth the concerns was either terminated or resigned, unable to effectively function in the station’s continuing toxic work environment.
  • The toxic environment at Jazz FM continues to this day, as is evidenced not only in the mass firing of seven individuals as mentioned above, but also in the further resignations of five key employees / contractors over the past nine months, two of whom are currently involved in lawsuits against Jazz FM for various alleged violations on the part of the station.  Further anecdotal evidence by current employees paints a picture of a continued culture of fear and intimidation by senior management.
  • Toronto’s music community is becoming fragmented with many musicians refusing to offer their talent in support of Jazz FM in its current state, and others worrying that working for Jazz FM will affect their reputations amongst their colleagues.

This is not about creating new programming, Jazz safaris, or concert series.  This is about a Board and management that refuses to demonstrate transparency, accountability, or even accept responsibility for the ongoing serious problems at the station they are supposed to govern.  When those entrusted with the oversight and leadership of an organization refuse to lead, take action, take responsibility, or be forthcoming with their “stakeholders”, chronic negative elements remain and the organization is destined for failure.

I strongly encourage you to complete the BLUE PROXY sent to you by SAVE JAZZ FM and return it to them by mail or e-mail (savejazzfm@gmail.com).  And if you have any further questions, please don’t hesitate to contact me directly at heather@heatherbambrick.ca.

Thank you for taking the time to read this.

heather

Heather Bambrick

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