Don Newcombe, Dead at 92

Don NewcombeDon Newcombe was 92. He was the first pitcher to win the Rookie of the Year, Most Valuable Player, and Cy Young Awards during his career, the first black pitcher to start a World Series game, and the first black pitcher to win twenty games in one season.

don

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Mimico Mountaineers vs. St. Michael's College Kerry Blues

In my hood, many kids grow up playing lacrosse. It's not uncommon to spot automobiles sporting a Mimico Mountaineers bumper sticker.

Forever I've seen the St. Michael's College Kerry Blues logo. I just assume these cars belong to the proud parent of a St. Mike's student athlete.

Only recently did I realize how similar these two logos are, and that I often don't really know which one I'm seeing. Here's a quick comparison.

Mimico Mountaineers Logo

mimico

St. Michael's College Logo

st-mikes

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Corporate Podcasts: Have Studio – Will Travel.

It's been a few months since I last wrote about corporate podcasting, and now that TMDS is set to celebrate its six month birthday, I thought I'd share more of what I've learned.

You see, I've been in the field, building my studio in boardrooms across this city, producing professional podcasts for companies. Actually doing it is the greatest education. There are satisfied corporate clients willing to be references and extol the virtues of podcasts as a corporate communications tool.

There are essentially three target audiences: employees, clients, and prospects.

The Employee Podcast
For larger companies, internal communication is a challenge. This is particularly true when employees are located in different offices, often in different provinces, countries, or even continents. Then there's remote employees, independent representatives, and the road warriors.

Historically, companies have relied on an Intranet, email newsletter or sporadic meetings / calls / webinars. That's if they have a strategy at all. Imagine a regular podcast for employees sharing the latest updates, best practices, company news and other pertinent data. It's essentially a company radio station, only on-demand. I have clients successfully leveraging podcasts as a modern internal communications channel.

The Client Podcast
If you think it's a challenge communicating with internal employees, imagine messaging to clients. I have a finance company recording regular podcasts for clients-only who consider it a game-changer. They share this audio as a value-add for clients and have received rave reviews. If you're responsible for communicating with customers, we should talk!

The Prospect Podcast
Unlike the employee and client podcasts, this podcast would be available to the general public, and would be found on Apple Podcasts, Google Podcasts, Spotify, Stitcher et al. The formula is simple:

  1. Identify your target audience - the personas who buy your products and/or services
  2. Create content that appeals to this audience - typically it's educational, full of best practices and relevant news
  3. This regular podcast isn't about your product or services - it's brought to you by your organization

The result is that you will be top of mind when they require your products and/or services. You're essentially promoting yourself as a thought leader, and when you link a prospect to your podcast, it's tremendous validation. Sometimes, it doesn't even matter how many subscribers you have, it only needs to exist and be available 24/7 on-demand. Often it's the ace up a salesperson's sleeve.

It's Sunday morning, and I could go on an on about the benefits of corporate podcasts. Before I log off, let me just remind decision makers how incredibly low risk this is, and how easy I am to work with. I'll handle the A-Z, you merely need to worry about the content.

I'd love to chat one-on-one if you think this could benefit your organization or business. Reach out!

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Toronto Mike'd Podcast Episode 433: Kick Out the Kick Out the Jams!

Toronto Mike'd Podcast Episode 433In this 433rd episode, Mike chats with KOTJ spreadsheet owner Tyler Campbell about Kick Out the Jams episodes of Toronto Mike'd. This episode is exactly 1:47:28.

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Tyler Campbell and me

Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Fast Time Watch & Jewellery Repair, Property in the 6ix, Paytm Canada and BUKL. Catch up on all episodes of Toronto Mike'd and subscribe here.

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Open Mike

Welcome to this week's Open Mike. I'm Mike and I'll be your master of ceremonies for the day.

Feel free to use this space to vent, rant, share a story and/or ask a question of the hivemind.

Open Mike on Toronto Mike

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I Choo-Choo-Choose You

HeartHappy Valentine's Day. I choo-choo-choose you.

I Choo-Choo-Choose You

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Toronto Mike'd Bingo

bingo

[Created by Al, lead singer of The Royal Pains]

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Toronto Mike'd Podcast Episode 432: Mark Breslin

Toronto Mike'd Podcast Episode 432In this 432nd episode, Mike chats with Yuk-Yuk's co-founder Mark Breslin about being an older first-time father, the humble beginnings of Yuk-Yuk's and the many famous comics he has booked. This episode is exactly 1:20:31.

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You can listen to this episode in a variety of ways:

Mark Breslin and me

Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Fast Time Watch & Jewellery Repair, Property in the 6ix, Paytm Canada and BUKL. Catch up on all episodes of Toronto Mike'd and subscribe here.

Palma Pasta   glb   Fast Time Watch & Jewellery Repair
 
propertyinthesix   BUKL   paytm

Toronto Mike'd Podcast

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Mike Cleaver, Dead at 72

Mike CleaverMike Cleaver was 72. He was the radio broadcaster best known around these parts for a couple of stints at CHUM, first as an afternoon anchor and morning co-anchor and then as an afternoon and morning news anchor. He was also on-air at CFRB and 680 News.

Mike Cleaver

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