Mac's Exclusively Presents Great Moments of Hockey

During his visit Friday, Ed "Retrontario" Conroy gave me an old record he stumbled across in one of his crate-dives for vintage Canadiana. This glorious piece of vinyl is entitled "Mac's Exclusively Presents Great Moments of Hockey" and includes Hockey Night in Canada calls by Foster Hewitt et al.

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Now can anyone drop by with a turntable so I can hear this gem?

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Toronto Mike'd Podcast Episode 378: THEME-OLOGY 101

Toronto Mike'd Podcast Episode 378In this 378th episode, Retrontario presents THEME-OLOGY 101. Or as I like to call it, Retrontario kicks out the Canadian TV theme jams! This episode is exactly 2:01:17.

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Open Mike

Welcome to this week's Open Mike. I'm Mike and I'll be your master of ceremonies for the day.

Feel free to use this space to vent, rant, share a story and/or ask a question of the hivemind.

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You Should Have a Podcast - Here's Why

I'm a big fan of podcasting as an effective communications channel. I saw the potential way back in 2005, empowering Humble and Fred to continue broadcasting without the support of radio, and I started my own podcast way back in 2012. To say I'm passionate about this medium would be an understatement. It's part of my daily life, both as a listener and as a creator.

I reference December 2015 as the tipping point for podcasts in terms of mass acceptance. That's when Serial dropped, and normies discovered how to subscribe and listen to podcasts. Part of the problem, in my humble opinion, is the name "podcast". It's intimidating for those who aren't particularly tech savvy. I spent many hours explaining to people how you subscribe and how the syndication functions. It's so simple, but that name makes it sound awfully technical.

If there is any message you wish to communicate to any group of people, I'm a huge proponent of podcasting. There are several reasons you should have a podcast.

Communication

There are typically three target audiences for business communication: employees, customers, and prospective customers. Yes, there can be more, but these are the big three.

Each of these audiences needs to be messaged to in a different way. Podcasting is a fantastic medium for accomplishing this!

For example, let's say there's a big Bay Street financial company with hundreds of clients. They could use podcasting as a way to discuss news and share industry changes relevant to clients. Because this is a podcast for clients only, this podcast wouldn't be indexed by Apple, Google, Stitcher, etc. The feed for this podcast would be shared privately via email.

Another example of a highly targeted podcast that wouldn't be publically available to subscribers is a podcast for employees. Communication with employees of larger companies can be very difficult, and let's face it, email and intranets don't make it much easier. Imagine a fun but informative 20 minute episode dropped once a week. It could be 5 minutes of fun, lighter news of relevance, and then 10 minutes on news and events affecting staff, and then product and/or service updates, tips for communicating with customers, birthday shoutouts, and more. If done properly, employees will begin anticipating new episodes and everyone will be reading from the same handbook.

And of course, there's communicating with prospective clients. This one is a little trickier, because your employees and customers will listen to your podcast, but who wants to listen to a salesy vendor podcast? The goal here is to create a podcast that adds value to those interested in your industry or space. If you were a real estate agent, for example, with a primary focus on The Junction, you'd create the best Junction podcast with valuable content for any resident of the Junction or anyone interested in The Junction. Then, in the final segment, there's a pivot to homes listed or sold in the neighbourhood that week and, of course, a reminder that you're the neighbourhood expert and all buyers and sellers should speak with you!

I can't tell you how much I've learned from podcasts. A podcast listener is paying attention, pausing when they can't listen and picking up where they left off when they can. Podcasting is a tremendous communications channel.

Branding

If you have a brand, or if you represent a business, you should have a podcast. There's no better way to stay top of mind and present yourself as an industry leader than by producing regular, professional sounding podcast episodes.

If you're an artist who specializes in Anime, start an Anime podcast in which a different comic book is reviewed and discussed in detail each week. Present yourself as the Anime expert you are! When people think Anime, they'll think of you. When people search Anime podcasts via Apple Podcasts or Google Podcasts, they'll find you.

Back in the day, people would self-publish books and then use that book as evidence that they were a thought leader in the industry. Speaking engagements, consulting opportunities and even fame would follow. John Smith is a widget expert. Afterall, he wrote "The Art of Widget Creation"! The modern day equivalent is having a podcast on the subject. In theory, even if nobody listened to the podcast, it would have great value simply because it exists. Think about that!

Monetization via Sponsorship

If you have a good podcast, and make people aware of it, you will get subscribers. People love to tell their friends and family about that great podcast they discovered. You'll tell two friends, and they'll tell two friends, and so on, and so on, and so on...

With an attentive audience, there's an opportunity to monetize the podcast via sponsorship. If a business wants to target your podcast listeners, a partnership opportunity will present itself. Right now in the United States, podcast revenue is robust. Canada is lagging behind, but it's best to be there when we catch up!

It's Fun

Broadcasting a show is great fun, even if it's just for your friends and family. Heck, maybe it's just you and a friend who love to talk Leafs or review movies or share retail horror stories. Some call these vanity podcasts, because they aren't intended to generate revenue or become popular with the masses, but I prefer to think of them as good wholesome fun.

I will tell you this... I started podcasting because it was fun, and I continue to podcast because it's fun. I'm a big fan of fun.

You should have a podcast, and I'm here to hold your hand throughout the process. TMDS will handle the A-Z, you just have to bring the content. We can record at my studio, or I can bring my studio to your office. I've got great references, so ping me if you'd like to discuss further.

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Ruby and Alex Carr Will Be New Morning Show on 102.1 the Edge

I honestly didn't see this coming. Corus has announced the new morning show on 102.1 will be Ruby and Alex Carr, a brother-sister duo currently on the air in Vancouver. Their Toronto show will launch in January 2019.

I sure got some bad intelligence on this one. At one point there were rumblings Dean Blundell was coming back to CFNY, but I quickly determined that was a lie. Then, as recently as yesterday, I heard a non-compete had to expire before the announcement. I was sure that had to be Adam Wylde.

It's interesting that the new Edge morning show is from Vancouver, because they just started a new afternoon drive show that comes from Vancouver. You can read more about busy Meredith Geddes here. 102.1 is just loving Corus's Vancouver talent these days.

Although the press release didn't specifically say Ruby and Alex Carr were relocating to Toronto, I have to assume that's the case. [Confirmed: they will do this show live from Toronto.] I've also heard rumblings that Meredith's Toronto afternoon drive show from Vancouver is only temporary, but I'm on a bit of a losing streak with regards to Edge rumblings, so take that with a grain of salt.

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Toronto Mike'd Podcast Episode 377: Gary Cormier

Toronto Mike'd Podcast Episode 377In this 377th episode, Mike chats with Gary Cormier of The Garys about his years promoting concerts in Toronto at the Horseshoe Tavern, The Edge, Larry's Hideaway and elsewhere, including The Police Picnic. This episode is exactly 1:24:53.

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Thank You!!!

This past Sunday, I participated in the Terry Fox Run at High Park. Thanks to your generosity, we raised exactly $1,500.00. That's amazing!

Yesterday, I received a Thank You email from the Terry Fox Foundation that blew my mind. The line that jumped out on me simply read, "Congratulations on being one of the top 5% online fundraisers in Canada!".

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I'd like to take all the credit, but it's you guys who made this happen. The "Terry Fox Run" link will return next August. :)

Terry Fox Run

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Toronto Mike'd Podcast Episode 376: #TMLX2

Toronto Mike'd Podcast Episode 376In this 376th episode, it's David Shoalts and Gare Joyce's stand up sets and Toronto Mike's speech from #TMLX2 at Great Lakes Brewery on September 12, 2018. This episode is exactly 53:27.

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TMLX2

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Humble and Fred Now On Funny 820 (CHAM-AM) Hamilton

Humble and Fred were cancelled by SiriusXM Canada this past summer, but they're back on terrestrial radio starting Monday at 7am as the new morning show on Funny 820 (CHAM-AM) Hamilton.

This is the first time Humble and Fred have been live on a terrestrial station you could get in the GTA since 2005 when they were the morning show at Mix 99.9. Then, Fred was fired, Humble was fired, there was a short-lived experiment on a Kingston station and the recent stint on satellite radio.

Will the boys remember how to suppress their swears? We'll find out Monday. I'll be making an appearance on their new show after 8am on Monday and then they'll visit my home studio for an episode of Toronto Mike'd.

Humble and Fred Now On Funny 820

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Open Mike

Welcome to this week's Open Mike. I'm Mike and I'll be your master of ceremonies for the day.

Feel free to use this space to vent, rant, share a story and/or ask a question of the hivemind.

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