Toronto Mike'd Podcast Episode 407: Diversity in Canadian Sports Media

Toronto Mike'd Podcast Episode 407In this 407th episode, Mike chats with Sherali Najak, senior producer at Hockey Night in Canada, Sophia Jurksztowicz, co-host of the Jack and Soph podcast, and Scott Moore, former President of Sportsnet and NHL properties for Rogers Communications about diversity in Canadian sports media. This episode is exactly 1:04:35.

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Sophia, Sherali, Scott and me

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Pete Shelley, Dead at 63

Pete ShelleyPete Shelley was 63. He was the lead singer of influential 70s punk rock band Buzzcocks, best known for Ever Fallen in Love (With Someone You Shouldn't've). He also had a solo hit in 1981 with Homosapien.

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Open Mike

Welcome to this week's Open Mike. I'm Mike and I'll be your master of ceremonies for the day.

Feel free to use this space to vent, rant, share a story and/or ask a question of the hivemind.

Open Mike on Toronto Mike

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Toronto Mike'd Podcast Episode 406: Dan Dunleavy

Toronto Mike'd Podcast Episode 406In this 406th episode, Mike chats with Buffalo Sabres play by play announcer Dan Dunleavy about his years on The Fan and calling pxp for every sport you can imagine. This episode is exactly 2:00:19.

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Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Fast Time Watch & Jewellery Repair, Property in the 6ix, Paytm Canada and Sensus Design and Build. Catch up on all episodes of Toronto Mike'd and subscribe here.

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Toronto Radio Ratings

Numeris has shared the Fall 2018 PPM Ratings for radio, but not with me. Sure, they share the overall A12+ with everyone, but that's pretty useless because radio stations target specific demographics and are judged by their success (or failure) in that demo.

Slightly more useful are the numbers below shared by David Bray, President, Bray & Partners Communications. I found them via Broadcast Dialogue. Here are the results for Toronto based on detail Numeris collected August 27 through November 25. The numbers are "% Share of Hours Tuned".

Station A12+PPM

Aug. 27-Nov. 25

A12+PPM

May 28-Aug. 26

W25-54PPM

Aug. 27-Nov. 25

W25-54PPM

May 28-Aug. 26

M25-54PPM

Aug. 27-Nov. 25

M25-54PPM

May 28-Aug. 26

CBC Radio Two 1.8 2.2 1.5 1.4 1.8 2.3
CBC Radio One 11.8 10.0 11.8 8.6 9.1 7.0
AM 640 Toronto 2.2 2.0 1.3 .8 2.7 2.5
Classical 96.3 FM 5.8 6.4 1.5 1.8 3.1 3.1
102.1 The Edge 1.9 2.4 3.1 4.1 2.9 4.7
News Talk 1010 6.1 6.1 2.0 3.0 1.8 2.7
680 News 6.2 7.0 4.0 5.8 6.8 7.4
 93.5 The Move 1.1 1.0 1.7 1.9 1.3 1.1
AM 740/96.7 FM  4.0 3.4 1.5 .4 .7 .8
Boom 97.3 10.2 11.1 11.2 12.6 12.4 11.7
98.1 CHFI-FM 11,0 11.1 15.3 12.7 10.7 9.5
TSN 1050 .5 .5 .4 .2 1.4 1.4
104.5 CHUM-F5.8M 6.8 6.5 14.1 14.4 6.3 6.5
Z103 2.1 1.7 2.5 2.1 4.3 3.4
Q107 5.2 5.5 2.4 2.9 7.0 7.5
Sportsnet 590The FAN 1.7 1.7 .3 .4 3.7 4.1
Jazz FM 91 1.8 2.1 1.0 1.8 .6 .6
Jewel 88.5 2.0 1.4 .5 .5 .5 .9
Virgin Radio 99.9 5.2 6.3 7.2 9.3 6.6 8.4
KISS 92.5 3.1 3.0 4.9 4.8 3.7 2.9
G98.7 1.2 1.2 1.5 1.5 .4 .3
Indie 88.1 1.6 1.2 2.7 1.8 3.7 2.4

Again, radio stations target specific demos and base their ad rates on how they fare with that demo. Still, we can make several reasonable assertions.

  • 98.1 CHFI-FM appears to be the leader amongst women. 15.3 is a massive number.
  • Boom 97.3 appears to be the leader amongst men. Funnily enough, CHFI is #2. Methinks they're having a ratings party at both Boom and CHFI this Friday.
  • CBC Radio One is the most listened to station overall. I know that's true in my home. Not that this means CBC Radio One can increase their ad rates, because there are no ads on CBC Radio One.
  • That gap between 102.1 The Edge and Indie88 is now razor thin. In fact, Indie88 beat 102.1 amongst men 25-54. I don't remember The Edge ever getting under a 2 share overall. Jewel 88.5 did better than that.
  • Sports radio fans won't be surprised to see 590 soundly beating 1050. In M25-54, it's 590 3.7, 1050 1.4.
  • Notable dips: 1010 slipped with both men and women 25-54 and seems to have been caught by 640, Q107 continues its slide, VIrgin 99.9 suffered significant losses (which may help explain changes there), 680 News is down, and as mentioned, The Edge continues to lose listeners.
  • Notable bumps: KISS 92.5 had a nice bump with the fellas, CBC Radio One, Boom, CHFI, and Indie, as mentioned, and Z103 had a nice book as well.

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Toronto Mike'd Critically Reviewed by Media Students: Part Two

Last month, I made the trek to Oshawa to speak with media students at Durham College. This class was given an assignment to critically review an episode of Toronto Mike'd. They were allowed to choose any episode they pleased.

I was given the opportunity to read these critiques, which I found fascinating. There was much praise, but I naturally focused on the negative. In a tweet storm yesterday afternoon, I shared some of what I read. That was part one. Today I received the rest of the assignments, so I present to you part two.















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Toronto Mike'd Critically Reviewed by Media Students: Part One

Last month, I made the trek to Oshawa to speak with media students at Durham College. This class was given an assignment to critically review an episode of Toronto Mike'd. They were allowed to choose any episode they pleased.

I was given the opportunity to read these critiques, which I found fascinating. There was much praise, but I naturally focused on the negative. In a tweet storm yesterday afternoon, I shared some of what I read. Here are those tweets.















In a future entry, I'll share the three aspects of podcasting I struggle with most. Some of these conundrums were reiterated in these students' papers.

400+ episodes in, I still have much to learn.

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Dynamite Kid, Dead at 60

Dynamite KidTommy "Dynamite Kid" Billington was 60. With his cousin Davey Boy Smith, he is best known for being one half of the tag team The British Bulldogs who won the WWF World Tag Team Championship.

Dynamite Kid, Dead at 60

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Toronto Mike'd Podcast Episode 405: Steven Caldwell

Toronto Mike'd Podcast Episode 405In this 405th episode, Mike chats with former TFC captain Steven Caldwell about Scottish bands, playing professional soccer in England, playing for TFC, working at TSN and much, much more. This episode is exactly 1:53:47.

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Steven Caldwell, Barrie Carlyle and me

Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Fast Time Watch & Jewellery Repair, Property in the 6ix, Paytm Canada and Sensus Design and Build. Catch up on all episodes of Toronto Mike'd and subscribe here.

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Raps Lead NBA by 4 Games

As of this exact moment in time, our Toronto Raptors lead the NBA by 4 whole games. With 8 wins in a row, they're a perfectly symmetrical 10-2 at home and 10-2 on the road.

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