Radio


MSM Writes About Radio! (Or How to Save Q107 and The Edge)

Have you noticed how little attention radio gets from the mainstream media? Newspapers seem to all but ignore the format now. I never understand this, because from my vantage point, Torontonians still listen to an awful lot of terrestrial radio.

The lack of MSM interest in radio is why I noticed this article in the Toronto Star about Corus's Q107 and 102.1 The Edge. Corus, apparently, is experiencing a decline in advertising revenue, and longtime president and CEO John Cassaday had some 'splaining to do.

Here are a few of the excuses provided:

  1. The Dean Blundell Show was cancelled
  2. Both stations caught in widespread "rock downturn"
  3. Lack of awareness that Q107 now plays some current rock music

The fix, as Cassaday sees it, is to get the right music, develop the right talent and market the shit out of it. Expect to be pummeled with Q107 ads.

He's right, of course. The right music with the right talent and better awareness of both is exactly what will improve these stations. I'm less sure, however, that these stations currently have the right music with the right talent.

What do you guys think?

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Toronto Mike'd Podcast Episode 102.1: George Stroumboulopoulos

Toronto Mike'd Podcast Episode 103In this 103rd episode, re-branded episode 102.1 by marketing, Mike chats with George Stroumboulopoulos about his years at The Fan 590, CFNY Edge 102, MuchMusic, CBC and his current gig at Hockey Night in Canada. There are laughs, tears, The Wire references and almost two hours of open and honest dialogue with Canada's boyfriend. Seriously, we cover everything, from how the death of Martin Streek affected his working relationship with Corus to how he ended up hosting a reality show on ABC and what happened to his CNN show. I even ask Strombo if he'd take Jian Ghomeshi's old hosting spot on Q. This episode is exactly 1:50:46.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

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Toronto Mike'd Podcast

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Toronto Mike'd Podcast Episode 102: Scot Turner

Toronto Mike'd Podcast Episode 102In this 102nd episode, Mike chats with Spirit of Radio Sunday host Scot Turner about his many years on CFNY and Energy 108, what's next for Spirit of Radio Sunday on Edge 102 and why he keeps changing the spelling of his first name. This episode is exactly 1:03:26.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

Toronto Mike'd Podcast

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Toronto Mike'd Podcast Episode 101: Siobhan Morris of NEWSTALK 1010

Toronto Mike'd Podcast Episode 101In this 101st episode, Mike chats with NEWSTALK 1010 reporter Siobhan Morris about all things CFRB, her reporter voice, her visit to Fordfest and why she adopted the Red Sox as her team. This episode is exactly 1:11:37.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

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Toronto Mike'd Podcast

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Toronto Radio Ratings: Sept 1, 2014 - Nov 30, 2014

A tweet from @Scroll includes PPM Top-line Radio Data for Toronto from September 1, 2014 through November 30, 2014.

Here it is. I'll share some observations and thoughts on the other side.

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That 2.7% share for CFNY sticks out. This entry I wrote about PPM radio ratings five years ago shows CFNY had a 5.4% share. That's a 50% decline.

Is this partially the result of cancelling the Dean Blundell Show? Since firing Blundell, the morning show has changed a few times, a sure recipe for bleeding listeners. Meanwhile, the new kid on the alt rock block, Indie88, chimes in with a 1.2% share. But make no mistake, Edge 102 and Indie88 combine for less market share than Edge 102 had only five years ago, further evidence male-focused stations are floundering.

On the other end of the spectrum, CHFI continues to lead all stations with CHUM-FM slipping a little from 12.1% five years ago to 10% today, still good for second place. CBC Radio One remains strong with an 8.7% share, good for third place overall. CFRB is easily the most listened to AM station with a solid 7.7% share.

In the always interesting battle between The Fan 590 and TSN Radio, The Fan leads 2.4% to 0.7%. Five years ago, when CHUM was merely simulcasting CP24 on 1050, they only had a 0.1% share, so I guess this is progress.

What does everyone think of these numbers?

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Toronto Mike'd Podcast Episode 100: Humble & Fred

Toronto Mike'd Podcast Episode 100In this 100th episode, Mike chats with Humble and Fred about their 25 years together as they share more Toronto radio stories than you can shake a stick at. In fact, if you work in Toronto radio, we likely talked about you. This episode is exactly 1:30:51.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

Toronto Mike'd Podcast

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Quick Toronto Radio Hits

Quick Toronto Radio HitsThere have been a few Toronto radio developments I thought we might want to discuss, so here's a big fat juicy three-fer.

Indie88 PD Vacancy
The first involves Indie88. They're looking for a new Program Director. I've exchanged emails with their old Program Director, Adam Thompson, and he even promised to appear on my podcast. I should have known something was up when he changed his mind.

The Marsbar Theatre
Then there's David Marsden on 94.9 The Rock. His Marsden Theatre, an Oshawa staple since 2003, airs for the last time on December 14. He's going to focus on his NYthespirit.com project where $5.99 / month gets you a "boutique 80s stream curated by David Marsden".

Humble and Fred on Toronto Mike'd
Humble and Fred are appearing on my podcast next week, together. I'll finally get to use all three microphones at once. Let me know if you have any questions for this duo, celebrating 25 years together.

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Toronto Mike'd Podcast Episode 97: Colleen Rusholme

Toronto Mike'd Podcast Episode 97In this 97th episode, Mike chats with GTA radio personality Colleen Rusholme about her life in Toronto radio, my Rick Hodge incident, the irony of Stu Jeffries and more. This episode is exactly 1:03:48.

You can listen to this episode in a variety of ways:

Colleen Rusholme and Me

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

Toronto Mike'd Podcast

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Toronto Mike'd Podcast Episode 96: Mike Wilner

Toronto Mike'd Podcast Episode 96In this 96th episode, Mike chats with Blue Jays broadcaster Mike Wilner about his career in radio, the Cito controversy, whether he's condescending and arrogant to BlueJaysTalk callers and when and why he'll block you on Twitter. This episode is exactly 1:11:24.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

Toronto Mike'd Podcast

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Toronto Mike'd Podcast Episode 92: Maddog

Toronto Mike'd Podcast Episode 92In this 92nd episode, Mike chats with Jay "Maddog" Michaels about his life in radio, why Billie was fired, Dean Blundell's trash talking and much, much more. This episode is exactly 1:37:21.

You can listen to this episode in a variety of ways:

Catch up on all episodes of Toronto Mike'd at https://www.torontomike.com/podcast/.

Toronto Mike'd Podcast

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