What's In a Name? Of SkyDome and the ACC

I was forced to read far too much Shakespeare in University. Not that it was bad, but it just felt too schooly, and I never liked that feeling. Of course, it's my fault for taking all those Shakespeare classes in the first place...

Billy S. gave Juliet this great line, and I think it applies nicely to Toronto sports venues.

What's in a name? that which we call a rose
By any other word would smell as sweet

The SkyDome cost over half a billion dollars to build, and the city and province kicked in a large chunk of that change. As a result, it never felt right when Rogers picked it up for $25 million and then renamed it the Rogers Centre. SkyDome wasn't named after a corporate entity. As a result, I usually call it "the dome". People usually know exactly what I'm referring to.

The ACC, however, was named for a corporation from day one. You may have heard of Air Canada. Changing the name to Scotiabank Arena doesn't bother me in the least. I'm more concerned with what we laypeople will call it... I'm supporting "The Cashbox".

Corporately named sporting venues is the reality of the world we live in today. We watch soccer at BMO Field and watch the Marlies play at Ricoh Coliseum and practice at the MasterCard Centre. Don't get your knickers in a knot when they swap out one corporation for another. The highest bidder usually prevails.

But that SkyDome swap still stings... that one is different.

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I vote that the next time naming rights come up perhaps the companies behind
Prep H and Cialis pony up big time to brand this joint! Would probably be appropriate,
considering many of the a-hole athletes and douche/d-head musicians that pass through
the gates, not too mention many of the corporate, fat cat "fans" and Pro-Line addicts!!!

September 2, 2017 @ 12:33 PM

Urooj Islam

It's kind of amazing that the Skydome is only 10 years older than the ACC yet it feels like it's a 100 years older based on how each facility looks and feels.

September 2, 2017 @ 12:55 PM


My hope is that Maple Leaf foods buy the naming rights and call it...... Maple Leaf Gardens. Literally everybody would be happy.

September 2, 2017 @ 1:04 PM


Not a sporting venue but I still refer to the Sony Centre as the O'Keefe Centre.

September 2, 2017 @ 1:44 PM

Rick C in Oakville

@ Sandra, same here, did get use to the Hummingbird centre at one point. Skydome is locked into my memory, and the ACC will probably too. First impressions I guess.

September 2, 2017 @ 3:10 PM

Rick C in Oakville

@Guelphite, too funny, plus all the other comedy bits.

September 3, 2017 @ 9:19 AM

James Edgar

Skydome will always be Skydome for me .
The ACC will no doubt become scotiabank centre or whatever the name is pretty quickly .

Skydome not being a corporate name versus ACC being just that . When corporations are will to pay as much as scotiabank paid for naming rights the days of "Maple Leaf gardens " type names are finished.

the exception being if as suggested Maple Leaf food were to bid for naming rights. I can't see maple leaf foods out bidding a bank but that would be cool if they did.

September 5, 2017 @ 9:55 AM


I don't know what I'll call it in casual conversation to avoid using the bank's name -- maybe just the "Leafs Arena" or the "big arena" beside Union Station.

Me too for "whatever it is they call the O'Keefe Centre now". Strangely I think I only went there maybe two or three times when it had that name (the late comedian Dave Allen is the first thing I think of), and I've been there many more times in recent years since it's been the Sony Centre.

I can't say I think of SkyDome as being old yet. I guess it comes down to if you're old enough to remember it being built, you're unlikely to think of it as old.
The old Varsity Stadium and particularly Maple Leaf Gardens were two places I never thought of as being anything except old decaying relics that smelled like urine, and I don't miss either one of them, or the crypt-keeper-like ushers at the Gardens who apparently got their jobs because they were veterans (maybe of the War of 1812?).
Massey Hall's wooden stairs, pillars, and Gallery seats that are too small for anyone over 5 ft tall, remind you it's old but otherwise it seems okay.

September 5, 2017 @ 1:15 PM

Chris in EY

The Gardens used to be called the Carlton Street Cashbox so there is symmetry there.

September 6, 2017 @ 10:23 AM

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