Toronto Radio Ratings Musings

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How long can TSN Radio go on with ratings like that?

September 12, 2015 @ 9:49 AM

Toronto Mike Verified as the defacto Toronto Mike

TSN Radio, overall, sits at .5. That's down from .7 last time.

In the demo they care about, males 25-54, they're .8, down from 1.6 last time.

This is for June 1 - August 30. Remember Blue Jays fever consumed August, and that would give 590 a big bump. And, Mike Richards took the summer off to battle cancer, which wouldn't help.

I get the sense that TSN Radio will plough on, regardless of poor ratings. it's a part of their overall TSN media collective and Bell believes it needs to exist. They even just added another TSN Radio station in Hamilton.

September 12, 2015 @ 9:54 AM


How does 92.5 do vs. 99.9?

September 12, 2015 @ 9:57 AM

Toronto Mike Verified as the defacto Toronto Mike

Virgin 999 has more listeners than Kiss 92.5. Overall, it's 6.6 to 4.1.

I believe 92.5 targets an even younger audience than 99.9, so I don't know how they're doing in that demo head-to-head. I know 99.9 wins in the 25-54 demo, both with men and women.

September 12, 2015 @ 9:59 AM


How's 590 doing? Up,down or the same? Is the new morning show paying off for them?

September 12, 2015 @ 12:01 PM

Toronto Mike Verified as the defacto Toronto Mike


With males 25-54 The Fan 590 is up from the last ratings. They're 5.6, up from 5.1. That's likely a result of Blue Jays fever.

September 12, 2015 @ 12:29 PM

Mr Robot

Not really fair to compare Virgin to Kiss. Virgin has a monster signal that reaches well past Barrie & KW. Kiss is lucky to get it's signal out past Milton. The lack of power traditionally means lower ratings.

September 12, 2015 @ 1:20 PM


Mr. Robot's point also applies, only significantly more so, to 102.1 over 88.1. 35,400 watts at 421 m/1,381 ft. HAAT* vs. 2,100 watts at 281 m/922 ft. HAAT pretty much kills any chance for competition. If your signal has weaker penetration, both getting into local buildings and cannot geographically reach more-distant listeners, you have to find a different way to compete.

So, Indie88 can never hope to have comparable ratings to 102.1. The "88" part would have to change for that to happen, no matter how many more people prefer them. We may question them from time to time, but I don't see Corus repeating the big mistake of the 90s with 1021. For my listening in the car, the two are complementary.

* HAAT - Height Above Average Terrain (remember that downtown Toronto is "low" by the lake)

September 12, 2015 @ 3:08 PM

Rick C in Oakville

AM 640 is well under water, only Mike Stafford is worth listening to now, too bad they don't have Mike in the drive home slot, as his current on air slot i can only catch occasionally.
I use to enjoy Oakley, but actually prefer Lorne Honickman now when he sits in.

September 12, 2015 @ 3:32 PM

Corey Hart

@ Mr. Robot

RE: Virgin vs Kiss

Not sure listening ears in Kitchener-Waterloo are included in the Toronto CMA for ratings.

September 12, 2015 @ 7:21 PM

Mr Robot

@Corey Hart

Obviously, you work in the "biz" when you make a comment like that.

My point was to put it in a context a listener can understand. They don't know what ERP is or even what 50,000 watts mean. But they can relate that a stronger signal goes farther than a weaker one, whether that's Barrie, KW or for the 6 people listening to an FM station on the subway.

Modern radio is like McDonalds. The music is the burger & the announcers are the staff working the drive thru.

September 12, 2015 @ 9:24 PM


I can't believe indie's ratings are even that high. It's just awful.

September 16, 2015 @ 3:38 PM


TSN Radio is what the biz calls a "loss leader". Loses money but exists for the greater good (getting people to be loyal to the TSN mothership).

September 17, 2015 @ 11:34 AM


@JJ What's awful about Indie? While not every song they play is the greatest, they do play quite a bit of interesting music that the others don't play and aren't afraid to break away from the regular 'rotation' from time to time. I also enjoy listening to Raina and Bookie, Bookie does a"Crackle & Pop" segment at 9:45 and 3:45 weekdays, always a great surprise (heard everything from Bobby Darin to The Stone Roses there). Hopefully, Indie has better results in future.

September 17, 2015 @ 1:50 PM


How is q107 doing now that they have changed their format?

September 18, 2015 @ 11:39 AM


@Mike When it comes to their target demo of Males 25-54, they're in second place. Boom 97.3 has taken the #1 spot from them.

September 18, 2015 @ 1:28 PM

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