QuickHitz: Why I Don't Hate It As I Should

QuickHitz: Why I Don't Hate It As I ShouldFM 90.3 CKMP in Alberta has switched to a format they call QuickHitz where they promise listeners “twice the music” by cutting all of its song times in half, to an average of two minutes.

I should hate this idea, because you can't just chop a song in half and consider it the same song, but I don't.

Earlier this year, I shared a story about tuning into 92.5 one Friday morning.

I was driving my kids to school this morning and my daughter wanted to hear some 92.5. I put it on and they're not playing their typical top 40 songs but instead they're playing a big fat megamix by DJ Clamaxx (not sure I'm spelling that right - I need to Google this guy to get it right).

It's the top 40 hits you'd expect from 92.5, Katy Perry, Kesha, Rihanna, Miley, etc., but just the fun parts and in brief spurts with old school tunes and a lot of 90s rap. It was actually pretty fun.

And when they're mixing Rihanna with Cyndi Lauper, I get to do a little history lesson...

So it got me thinking... why not do the mixes all the time? You get the catchy Miley refrain, then some Biggie mixed with the latest Kesha hit... With these pop songs, you don't need the entire 3.5 minutes... just throw the one verse and chorus in the mix!

And of course, I've written many times about my fondness for Girl Talk, both Feed the Animals and All Day. For the unaware, Girl Talk is Gregg Gillis who mashes up tunes to create brilliant new tunes. You're lucky if you get 30 seconds of a tune with Girl Talk, but it's awesome.

So I can't join the legions who think QuickHitz is the worst thing ever. As I previously wrote, with these pop songs, you don't need the entire 3.5 minutes...


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Comments (35 - click here to join in!)

Argie

I suppose if they're chopping that kind of music (garbage), I say sure.

I'm sure most of us wouldn't want them chopping good, legitimate music.

My hunch is that its just a brilliant PR stunt. The entire country is talking about this station now. Before they started this, no one knew who they were.

August 11, 2014 @ 9:41 AM

Toronto Mike Verified as the defacto Toronto Mike

@Argie

Girl Talk doesn't just chop up the top 40 stuff, though... he does some brilliant stuff with The Band's The Weight and Lennon's Imagine, for example.

August 11, 2014 @ 9:44 AM

McNulty

Who cares?

If you don't like it then don't listen to the station. Music is subjective. Someone's garbage is someone's else gold.

Live and let live. It's not a station I would listen to.

August 11, 2014 @ 10:14 AM

Toronto Mike Verified as the defacto Toronto Mike

@McNulty

Of course you're right, but some see it as messing with art. Like going into an art gallery and removing parts of statues and covering up parts of paintings.

August 11, 2014 @ 10:20 AM

Cheryl

What's this, cutting songs in half. Boy, I would hate it if they were doing that to people like Bob Seger. You never should cut a Bob Seger song in half. You have to play it all the way through.

August 11, 2014 @ 10:25 AM

Toronto Mike Verified as the defacto Toronto Mike

Here's all of Feed the Animals if anyone's curious about Girl Talk....

August 11, 2014 @ 10:33 AM

Argie

@Mike
They're no Bob Seger....

August 11, 2014 @ 10:42 AM

Toronto Mike Verified as the defacto Toronto Mike

@Argie

I'm surprised Girl Talk hasn't sampled Bob Seger yet...

August 11, 2014 @ 10:53 AM

Glen

How many different versions of the same pop song are there?


Let me count the ways....


1) album cut usually the longest version
2) the radio edit that plays around 3 minutes.
3) remixed to play in dance clubs
4) sampled by hiphop artists to use in other songs.


Classic Rock radio doesn't play the piano solo at the end of "Layla". They cut that part out because the song is over 7 minutes long.

August 11, 2014 @ 12:00 PM

That girl

I agree about the mixes by DJ Clymaxxx - awesome guy and extremely talented. When these mixes are done well, I absolutely would love to hear them all the time! The act of just cutting the songs though is yet another attempt at cutting music in favour of ad revenue and highlights why commercial radio is failing.

August 11, 2014 @ 12:22 PM

Toronto Mike Verified as the defacto Toronto Mike

@That girl

But if they're cutting the songs in half and playing twice as many, there's no more room for ads...

August 11, 2014 @ 1:00 PM


Nigel Trousershrapnel

It was a beautiful song
But it ran too long
If you're gonna have a hit
You gotta make it fit
So they cut it down to 3:05

August 11, 2014 @ 1:18 PM

Glen

Does anyone have trouble with sport talk stations using 15 second bumpers of pop songs to play coming out of commercials or news breaks?


Add bumpers to the list.

I'm not even sure if the artists receive royalties for those kinds of edits.

August 11, 2014 @ 1:44 PM

this guest

attention spans are shrinking
it's a twitter universe
they've come out with a new version of
the bible
12 pages long

August 11, 2014 @ 1:45 PM

this guest

If they so much as touch one second of
Running Against the Wind
I say
we start up a Motor Caravan of Justice
and head
west

August 11, 2014 @ 1:47 PM

Toronto Mike Verified as the defacto Toronto Mike

How much of a song has to be played before the artist gets paid?

August 11, 2014 @ 1:51 PM

Corey

I find the whole concept vaguely insulting. So now people get bored if a song runs over 2 minutes - we're too stupid to appreciate anything longer. Is that how badly our attention spans have eroded?

August 11, 2014 @ 2:07 PM

Speysidephil

@mike

My understanding is 25 seconds.

August 11, 2014 @ 2:11 PM

Toronto Mike Verified as the defacto Toronto Mike

@Corey

I blame Sesame Street.

August 11, 2014 @ 2:20 PM

Toronto Mike Verified as the defacto Toronto Mike

@Speysidephil

Ok, so let them play 2 minutes of a song so more artists are paid and if nobody listens, Newcap won't roll this new format out across this country.

And maybe, if someone likes the 2 minutes they hear and want more, artists will sell more music via iTunes, etc.

August 11, 2014 @ 2:22 PM

Snarf

It would be wonderful if it meant a wider playlist of artists and songs, but I doubt it.

If a "normal" CHR station has a song base of say...150 songs, Amp Radio isn't going to have 300 songs at their disposal, they'll just play those same 200 twice as often.

It'll be interesting to see if this works. The demo this seems to hit skews younger, I wonder if the big money advertisers will see this as a benefit. I feel like they're going to burn songs even quicker than traditional CHRs.

August 11, 2014 @ 2:47 PM

elvis

If you remember a number of years ago, the FAN stopped using Canadian music for bumpers to avoid paying CANCON. McCown spoke about it as being stupid as they could use US songs for much cheaper.

August 11, 2014 @ 2:52 PM

McNulty

They already edit songs for radio this isn't that much different.

I think it is extemely short-sited and bound to fail but I don't run a radio station, I don't live in Calgary and I don't listen to the radio enough.

Bob Seger probably wouldn't approve.

August 11, 2014 @ 2:55 PM

Banned

@Argie

This isn't the only time the station has grabbed headlines. It grabbed headlines by giving away a breast job a few years ago. More recently it burned $5000.00 dollars after listeners voted they burn the money rather than give it away. The staff faced some harsh & threatening comments.

I suspect the short songs are more about the songs you don't like. They're hoping that you'll suffer through 2 minutes of that Drake song rather than tune out. The songs are edited professionally they're just like short short radio edits.

August 11, 2014 @ 3:03 PM

4X4 Time

I am not a target demographic group for these stations and would never listen anyway, but when I spin a record, I never pick up the needle under the side is over..

August 11, 2014 @ 4:38 PM

Anonymous

Sure....let's shorten attention spans even more than they are right now.

August 11, 2014 @ 4:52 PM

Matt

I agree with Argie. It's a marketing ploy that's working well. Also as Argie touched on, no way in hell they'd do that to classics.

I think it makes society look bad. Are we really at a point where there's enough people who cant listen to a song in it's entirety?

August 11, 2014 @ 5:04 PM

dale

Not a comment that shouldn't be posted here - BUT

Robin Williams dad at 63 - SUICIDE.
He was a genius at his craft.

RIP Mrs. Doubtfire

August 11, 2014 @ 7:10 PM

this guest

the onion recently had a spoof
about americans looking for that next new
media that fills the space between the
laptop and the phone

August 11, 2014 @ 7:12 PM

dale

Sorry earlier comment should read not dad but dead.

RIP Mork

August 11, 2014 @ 7:20 PM

Anonymous

So, Doug Ford receives bomb threat last night via email, but waits until almost 11am before calling cops. Seems legit. #toPoli
Expand Reply Retweet Favorite More

August 11, 2014 @ 7:35 PM

Argie

That's terrible news about Williams. Truly a comic genius. Not many were or are funnier than him in his prime.

August 11, 2014 @ 7:35 PM

Anonymous

Meant to put that twitter quote on Open Mike. Sorry!

August 11, 2014 @ 7:49 PM

That girl

I have a hard time believing they are cutting songs in half to double their playlist. Where's the benefit to them? Pop stations already subsist on a very limited playlist of about 80 songs played over and over, what are they going to do? Play them every 45 minutes instead of every hour and a half?

August 11, 2014 @ 10:20 PM

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