Tim Leiweke, the new CEO of Maple Leaf Sports and Entertainment, seems to be open to a Raptors re-branding.
I will acknowledge that we absolutely have had conversations about the colour and make-up of our brand, our uniforms and our image.
Now's the time to erase one of many mistakes made by the Toronto Raptors since we were granted an NBA franchise. At the time, Jurassic Park was all the rage. Kids naturally love dinosaurs, and Jurassic Park was so damn cool, dinos were everywhere.
We were essentially named after a fad. At the time I wanted our team to be named the Toronto Huskies because we had a team named the Toronto Huskies in the Basketball Association of America during the 1946-47 season. It's a cool name with history so I thought it was a slam-dunk.
I was wrong and the Jurassic Park fad won the day. Now's our chance to correct this oversight. It's time to change our nickname from Raptors to Huskies. Let's be the Toronto Huskies!
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