Meet Toronto's newest "Indie Rock" station

Finally, an alternative to the so called alternative...

CRTC Announcement:
http://www.newswire.ca/en/story/1034063/crtc-approves-new-indie-rock-radio-station-in-toronto

Station Website:
http://indietoronto.ca/music/


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Comments (15 - click here to join in!)

Douglas

Wow. At least now we know what is happening with 88.1. Good news for Indie rock artists. Mind you, the Toronto area used to have a station that played a lot of up and coming, new, "indie" artists at one point. They put a decent effort into promoting and helping those artists gain exposure and build their audience, too, instead of just paying in to a fund (read: "effectively a black hole") that is supposed to help do that.

September 11, 2012 @ 12:00 PM

Commish

Cautionary tale in Vancouver, where Shore 104 promised to transform the music scene, and was back before the CRTC within a couple years pleading for mercy because they couldn't make it work.

Astral bailed 'em out and now the station will go up for sale as part of the Bell acquisition.

September 11, 2012 @ 1:16 PM

Douglas

@Commish - Shore104 can't make it work because what they proposed was already being pretty well-delivered in the Vancouver market by The Peak, who now have a stronger reach in the market thanks to yesterday's move to 102.7. I've streamed Shore104 a couple of times to give them a try. That was enough. Yawn.

Markham will get a station on 105.9? It will have to be very low powered, as there is already a station on 105.9 on the other side of Steeles Ave. in Scarborough. Sometimes one wonders what is going on in the minds of the CRTC. How long before one or both of these stations starts complaining that they cannot be heard beyond a few blocks because of interference from the other, and that they need more power and/or another frequency? As if the FM dial in the Toronto area is not pretty much crammed full as it is.

The downside, to me, of 88.1 in Toronto going on the air is that the "there's no alternative in Toronto" pun-line goes out the window.

September 11, 2012 @ 1:34 PM

elvis

Great. I can't wait for Mike's constant posts about this disaster.

September 11, 2012 @ 1:42 PM

Commish

An independent owner aiming something at the demographic that has tuned out FM radio: not a recipe for success.

There's no threat to 102.1, either. They have national Corus machinery in place to sell ads, along with a 20 year history with the current sound... this new operation won't have the money needed to get in the Edge audience's face.

September 11, 2012 @ 1:59 PM

Jacob

THANK YOU CRTC!

This is something Toronto has needed for ages, ever since CBC Radio 3 was refused.

Now, let's just hope it isn't too late, given that the internet has sorta taken that role...

September 11, 2012 @ 2:27 PM

Commish

CBC Radio 3 was never "refused" it was funded through the arrangement that brought Sirius to Canada. True, you can't hear it if you're relying on FM but it's free online.

September 11, 2012 @ 2:30 PM

A.R.

I will probably never listen to The Edge again. Also, I wish Radio 3 was on normal radio.

September 11, 2012 @ 6:33 PM

Blind Dave

I'm delighted to hear this. I'd like to see it be a success.

September 11, 2012 @ 10:10 PM

Douglas

If the new station can make themselves relevant to their target market, really promoting new artists and music, not just on the air but in the community, they have a fighting chance. I think this is a big part of Vancouver's 102.7 The Peak's success (right, Irvine?).

September 12, 2012 @ 10:38 AM

Irvine

@Douglas

The Peak was 11,000 watts at 100.5 but it did not reach much of the Lower Mainland. Even in a car Fox and The Beat come booming in long before The Peak. The signal sucked on a small portable radio I had in an office I work in which is downtown Van. I used streaming.

Peak was written off by regular radio ppl a day after it came on the air. It has slowly increased its ratings over the past 4 years. It has did this while competing against CBC R2 ( highest R2 ratings in Canada), Shore 104 (a second indie station), CO-OP radio and CITR.

Where Peak is respected is with the local indie cultural. It's got street cred. It even gets love on the West Coast Music Awards on CBC. The local live music clubs seem more into Peak than CFOX even with Fox's heritage status. You can now hear Peak in Victoria as you can hear The Zone 91.3 in Van. Both are Pattisons stations.

Good on someone trying this in Tdot. It is working for G98.7, an AWESOME urban station in Toronto. Alt rock radio needs a rebirth. It is stuck in the past playing burned out shit like Pearl Jam and The Foo Fighters. No one cares anymore

September 12, 2012 @ 1:50 PM

Cheryl

Well, never heard of Indi rock before except for John Mellencamp who is from Indiana. I looked at the web site, and no John Mellencamp to be found there. Anyway, lots of stuff I haven't heard of. No thanks to modern rock.

September 12, 2012 @ 5:49 PM

MikePickering

LOL
Commish "An independent owner aiming something at the demographic that has tuned out FM radio: not a recipe for success.

There's no threat to 102.1, either. They have national Corus machinery in place to sell ads, along with a 20 year history with the current sound... this new operation won't have the money needed to get in the Edge audience's face."

You're crazy if you think Indie 88 is even thinking of competing with the Edge.
The edge plays Eminem, Guns & Roses, The tragically Hip, Red hot chili peppers, Limp Bizkit and so on!

From my understand they are gong to focus unsigned Canadian Artists! Also I don’t believe that they can sell the station for 7 years!

I pumped about this station and will be listening!!

September 14, 2012 @ 6:50 AM

MikePickering

LOL
Commish "An independent owner aiming something at the demographic that has tuned out FM radio: not a recipe for success.

There's no threat to 102.1, either. They have national Corus machinery in place to sell ads, along with a 20 year history with the current sound... this new operation won't have the money needed to get in the Edge audience's face."

You're crazy if you think Indie 88 is even thinking of competing with the Edge.
The edge plays Eminem, Guns & Roses, The tragically Hip, Red hot chili peppers, Limp Bizkit and so on!

From my understand they are gong to focus unsigned Canadian Artists! Also I don’t believe that they can sell the station for 7 years!

I pumped about this station and will be listening!!

September 14, 2012 @ 6:51 AM

MikePickering

LOL
Commish "An independent owner aiming something at the demographic that has tuned out FM radio: not a recipe for success.

There's no threat to 102.1, either. They have national Corus machinery in place to sell ads, along with a 20 year history with the current sound... this new operation won't have the money needed to get in the Edge audience's face."

You're crazy if you think Indie 88 is even thinking of competing with the Edge.
The edge plays Eminem, Guns & Roses, The tragically Hip, Red hot chili peppers, Limp Bizkit and so on!

From my understand they are gong to focus unsigned Canadian Artists! Also I don’t believe that they can sell the station for 7 years!

I pumped about this station and will be listening!!

September 14, 2012 @ 6:51 AM

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