michaelBack in August 2007, I wrote a little about what it's like being a Mike. If you're a 30-something guy named Mike, you know exactly what I'm talking about. There are Mikes everywhere.

Sitting in on the Humble and Fred podcast last week, there were a few moments when it was Humble, Fred and three Mikes in the room. No, not mics, but Mikes. Everyone's a Mike, which means everyone's a Michael.

The shorter version of this PS3 ad has been getting a lot of play lately, at least during the sports I've been watching on television. Sports is now pretty much the only thing I watch on actual television, but that's another entry. This one is about Michael.

If you're a Michael, I'll bet you got the chills I get when that ad airs. I've only seen these Sony ads targeting the one male name, but that likely hits 31% of their target audience.

After all, there are a lot of Mikes out there.

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Mike from Lowville

In the training Dept. at work my co-trainer is Mike and the safety trainer is Mike. When somebody comes in and says, "is there a Mike hear?" we all stop what were doing and say, "which one?"....lol.

October 29, 2011 @ 10:16 AM

Mike from Lowville

got to proof read......here.....too early, alte night.

October 29, 2011 @ 10:20 AM

Ryan G

It's a great spot, and I love how all these iconic video game "heroes" actually make the average videogame player (Michael) the real hero since Michael control these characters in games.

However, the ad doesn't make me want to buy a PS3 over an Xbox360. It's almost as if the ad was written for the gaming industry in general. It doesn't really push anything unique about PS3, at least in my mind. I know some of those characters from games that are available for all platforms, not just PS3.

In any event, it's still a very clever, compelling ad.

October 29, 2011 @ 10:36 AM


Kratos kicks ASS!!!!!

October 31, 2011 @ 1:04 PM

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