Sleeveface vs. Boom 97.3

radioA big glove tap to Mondoville for reminding me where I'd seen it all before...

Boom 97.3's new spring ad campaign is called Cover Up and you'll see the ads plastered all over Astral-owned ad space in this city. It's people holding vinyl record sleeves and covers in front of their faces. Here's a couple.



The concept is pretty cool, but not very original. has been doing it here for years. Here's "How to Sleeveface".

Based on this Sleeveface tweet, it's safe to say Boom 97.3 simply stole the idea, but does anyone actually own it?


They're pretty cool ads, but it's all been done before. Visit to see a whole bunch more.

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I also saw Boom fm's Bob Marley album sleeve poster at a (actually, a couple of) bus shelter.
Yet again, Astral Media & Boom 97.3 show their apparent refusal to acknowledge homegrown Canadian Music within their brand advertising!
When I had visited their website a week ago (see Mike's Rain song entry), their main page revealed a wallpaper background of multiple album covers, and none were - to my awareness - Canadian, as per their earlier dozen-plus album sleeves' bus poster ads.

March 20, 2011 @ 9:43 AM


I am not surprised at all that they stole the idea. When it comes to radio in Toronto...there is nothing that is original anymore.

March 20, 2011 @ 12:03 PM

Ryan G

i tried sleevefacing myself with a cd sleeve but the dimensions don't work for a whole face.

i guess in that case i could call it sleevefisting but that just sounds wrong for some reason.

March 20, 2011 @ 12:27 PM


ahh yes, more creative genius from the Canadian advertising industry.

March 20, 2011 @ 6:48 PM


Well, looks like Eircom, Ireland leading telecommunications company decided to do another rip off.
Here is the new TV spot featuring the song Tainted Love.

October 5, 2011 @ 6:34 AM

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