Humble and Fred TV Ad From 1989

tvCourtesy of Retrontario, here's a 1989 television ad for CFNY's Humble and Fred morning show.

Man, that Miami Vice look did not work for Humble. Fred, however, still dresses like that.


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Ryan G

ahh yes..the beginning of the dark days of cfny..as soon as they dropped the call letters on air i knew we were in trouble...

i still have that roxette song "got the look" or some shit like that burned into my head from that era - sorta like i can't drink a screwdriver ever again cuz of a bad experience i once had with it..

March 30, 2011 @ 2:41 PM

Irvine

A playlist that included Paula Abdul, New Kids on the Block, Madonna, Janet Jackson and a slew of other pop bands.

March 30, 2011 @ 3:47 PM

Toronto Mike Verified as the defacto Toronto Mike

Ok, let's try and get this Humble and Fred / CFNY history nailed down.

Humble and Fred were first put together in '89.

At some point thereafter, Humble went to 99.9 for a year or so. Then he came back.

I think it was Skot and Fred or something like that while Humble was gone.

For a brief period of time, either '89 or '90, CFNY went poppy.

Who can help me nail down the sequence of events complete with dates?

March 30, 2011 @ 3:55 PM

Toronto Mike Verified as the defacto Toronto Mike

Folks, I just talked to Fred. He's documented it best he could - Humble's going to fill in the cracks.

It's mostly a blur my boy but here goes my version. check it with Howard for dates.

Humble hired in 1989 to replace the interim morning show of Randy Taylor and Fred Patterson.. Taylor replaced Steve Anthony.

Humble and Fred 1989-1991 - Howard jumps to Mix (Howard's departure had nothing to do with the music)
Skot Turner / Maie Pauts / Fred Patterson morning show
Howard returns in fall of 1992 Humble and Fred re-united
Humble and Fred CFNY/Edge 1992 to 2001

When Howard arrived in 1989 CFNY was a modern rock hybrid. Still playing CFNY classics but also current pop. Selkirk Broadcasting decision under the direction of Jim Fonger.

When Howard returned in 1992 the station was still hybrid but then after acquistion by McLean Hunter reverted back to Alternative exclusively later in 92.
March 30, 2011 @ 4:25 PM

Toronto Mike Verified as the defacto Toronto Mike

Humble just wrote back:

Mb

This about zactly what happened
March 30, 2011 @ 4:31 PM

Not Radio Wiz

The Spirit of Radio site has a few charts and articles that should help you make sense of the course the music took.

This commercial was probably around the time David Marsden left, and Steve Anthony took over the morning show.

Kind of a female-friendly commercial rock radio station with emphasis on British acts.

http://www.youtube.com/watch?v=CZee70R0qAg

By comparison, Q107 was moving from heavy metal to more yuppie rock at the time: Huey Lewis, Don Henley, "Patio Lanterns".

March 30, 2011 @ 4:52 PM

Not Radio Wiz

And then that failed, by whatever standard, and they brought in the teen pop.

Top 40 radio still wasn't allowed on FM. So, they tried to build audience share by faking it.

March 30, 2011 @ 4:55 PM

Ryan G

that randy taylor was equally as unpleasant. i'm sure he's a nice guy (well no i guess i'm not sure of that at all) but he also signalled to me something was amiss - he had that "FM DJ voice", and i suspected he knew nothing about the music, which was unusual in the so called glory days. wasn't a fan of steve anthony either.sounded like he was coke'd up all the time.

and, this might sound weird but i always thought it was disrespectful when management had announcers refer to the station on air as FM 102 - i understand the reasons from a branding perspective - but it basically ignored the great history to try and grab a different audience.

even today on air when i hear the station ID's - i suspect it's a crtc requirement to include the call letters, but to me it's a bit of a kick to the balls of the station's legacy - the ID's basically say "fuck cfny - we're really 102.1 the edge." but then again, i'm not their demo anymore so they can do whatever they want.

March 30, 2011 @ 5:11 PM

Andrew

I think I still have my Modern Rock jacket around here somewhere. Earl and Bev were running the music department with DJ Paul. The Thursday 30 through that time period was really weird. A complete mix of music as you could hear the fabric of the station ripping apart.

March 31, 2011 @ 10:08 AM

Jason Paris

I believe the morning show was roughly called "Maie in the Mornings," during the brief-ish period that Humble had left for the Mix.

March 31, 2011 @ 12:36 PM

Buffalo Boy Mike

That is Paula Abduls Cold Hearted Snake in the background is it not?

April 3, 2011 @ 12:01 PM

Toronto Mike Verified as the defacto Toronto Mike

@Buffalo Boy Mike

Nope. That's some generic stock tune. It ain't Paula.

April 3, 2011 @ 12:45 PM

Buffalo Boy Mike

I def think its the music from cold hearted snake.
http://www.youtube.com/watch?v=o7aShcmEksw

April 4, 2011 @ 10:03 AM

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