Swiss Chalet's Rotisserie Channel Smells

tvI'm a Rogers digital cable customer. I'm not sure what my options are, so I always end up with Rogers. If you know a good alternative in Toronto, I'm all ears...

Swiss Chalet has bought an entire channel from Rogers, so I'll be able to enjoy 12 roasters turning on a spit 24/7 on channel 208. Has it really come to this? There are so many open channels that a company can buy one to promote their product or services all day, every day.

I don't what ticks me off more, the fact Rogers can sell a station to promote a chicken restaurant or how damn brilliant this campaign is. Its success will only result in more useless channels hocking everything from prescription drugs to replica watches.

[YouTubery via Mondoville]

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Comments (14 - click here to join in!)


I doubt it will spin off any other product channels, the buzz surrounding the Rotisserie Channel is the primary purpose of it. Imitators won't get the WTF-buzz.

February 24, 2011 @ 11:58 AM


It's a great idea for a campaign, but I'd be very interested to see what kind of sales lift this translates into. You have to see the ad, write down the code (in the event that you're not in front of a computer/laptop), login/sign up for facebook, and then enter the code. THEN you have to print out the coupon and bring it to Swiss Chalet to redeem. The whole process could have been made simpler by simply flashing a phone number on the screen which the viewer could text to receive a coupon code, which could then be redeemed in-store. For a restaurant with a pretty good online ordering experience, printing out coupons seems a little dated.

February 24, 2011 @ 12:19 PM


You know what the worst part is? Rogers pockets whatever they pocket from this crap and our bills still go up anyway. Get bent, Rogers. If there were better options in my city/this country, I'd ditch every service I have with you pricks in a heartbeat.

February 24, 2011 @ 12:27 PM

Cynthia Spreadbottom

Just wait for the letter from Rogers (aka Robbers) in July saying you cable bill is going up because they have added gravy to the chicken.

February 24, 2011 @ 1:03 PM

Pete M

I am experimenting with a cable free existence. We switched our home phone to my companies own hosted VoIP solution, I built a simple TV antenna that pick sup 18 channels, including 12 in HD. I am currently hacking an old Bell ExpressVu dish and receiver to provide FreeSat channels. As I understand it most of them are seriously religious, I'll see.

I plan to augment all of that with iTunes for shows that I can't pick up and a new service that I won't mention yet as I am still unclear if it's actually legal.

All of this connects to my Ubuntu 10.04 linux server running MythTV which is a PVR, tuner and media streaming app.

The cost for all of this except for the server hardware and iTunes purchases? $0.00


February 24, 2011 @ 1:57 PM

Toronto Mike Verified as the defacto Toronto Mike

@Pete M

That's awesome. I'm very interested in those types of hookups.

Can anyone else vouch for Bell Vibe?

For Internet and cable, what are the best options in Toronto?

February 24, 2011 @ 2:17 PM


Digital Home has all the details you would need. Over the Air HD is basically free (you need to build or buy your own antenna).

If you're unhappy with Rogers, then going to Bell certainly isn't an option.

Again, for Internet, VOIP and Cable options, check out Digital Home.

February 24, 2011 @ 4:06 PM


Forget TV. It sucks. I have Bell internet though and Bell phone. I don't need TV. I'm blind. I get my hockey on the internet. I can get hockey broadcasts of all the Habs games I want on the internet with the radio broadcasts. They explain the games better than the TV does anyway.

February 24, 2011 @ 6:01 PM


I may be the first to say this, and it’s not because I gave up eating meat a few months ago, but this is probably the most tasteless and disgusting thing I’ve ever heard of to date. You cannot compare the Aquarium and Fireplace channels with watching slaughtered headless corpses being roasted on an open flame. I really hope animal lovers, and lovers of good taste, will have a field day crticizing this dumb decision made by Rogers. Why don’t we just have a slaughterhouse channel to show what real cruelty goes into your roasted chicken meal, or better yet, a nice beheading channel all the way from middle east for the execution fanatics?

February 25, 2011 @ 12:55 AM

Ajax Mike

Michelle, the vast majority of us are open-minded enough to not criticize other's choices. How about showing the same courtesy?

Humans are omnivores. Chickens are not our friends, they are our prey. It just so happens we've determined a very efficient method of hunting them. I can anthropomorphize them just as well as you can. They very well might have feelings, emotions, even intelligence for all I know. Doesn't change the fact that in the wild they'd be a prey species. So I'm not going to feel guilty for one second eating them. In fact, I think I'll have chicken for dinner tonight. Yum!

February 25, 2011 @ 1:12 AM



Everyone's entitled to an opinion, and I'm not going to get into a debate about animal rights here. But if you're addressing the cruelty aspect, couldn't the Aquarium channel be placed under similar scrutiny for displaying all of those trapped fish solely for the purpose of providing background entertainment for us human viewers?

At the end of the day, it's food advertising, not a platform to launch awareness. And as AjaxMike pointed out, it's your choice/option to buy into it or not. I for one, am completely aware of the methods and practices that produce the food I eat. I still eat meat. I don't see a reason why I should be vilified for that.

February 25, 2011 @ 11:57 AM


@Michelle - I would much rather seeing a channel where they showed baby cows living in a small enclosed dome so we could enjoy the wonders of veal.

February 25, 2011 @ 9:50 PM

Rick C in Oakville

Hi Michelle:

The Arrogant Worms kind of sum it up for me

February 26, 2011 @ 1:50 PM

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