Molson Sticks it to Leafs Fans With Molson Canadian 67

beerNear my house there's a big billboard advertising Molson's new light beer. It's called Molson Canadian 67 and the logo is half a maple leaf beside "67". When I see this logo, I only think of one thing. That's 1967, the last time the Maple Leafs won the Stanley Cup.

I see this ad as a taunt. '67 was a long time ago, a time when there were only six NHL teams, a time before my birth. Why is Molson taunting Leafs fans?

Oh right, George Gillett recently sold the Montreal Canadiens and the Bell Centre to the Molson family. Now it all makes perfect sense.

Molson's marketing team will tell you the 67 references the number of calories in the beer, but we know better. It's Molson, and the Montreal Canadiens, sticking it to Leafs fans.


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Comments (8 - click here to join in!)


Hahaha, You are so touch on that subject. But seriously, I like the logo of the new beer. I wonder what it would taste like.

January 15, 2010 @ 9:14 PM


Piss. Nothing 'light' tastes any good.

January 15, 2010 @ 9:29 PM


Maybe I just don't get that this post is a joke, but...1867? Confederation?

January 15, 2010 @ 9:37 PM

When I see a '67 It reminders Expo 67 and a house full of relatives and this song.

January 15, 2010 @ 10:11 PM


The only reference I inferred for to 1867. That is a clever tie-in. Expo '67, jeez I forgotten that too; so it's a taunt to Montreal's pro baseball fans as well?

January 16, 2010 @ 12:02 PM


..more clever than my one-write no-check grammer :)

January 16, 2010 @ 12:03 PM


Stopped drinking molson & labatts after university...craft beer is where its at

January 18, 2010 @ 10:58 AM


it's 67 for the 67 calories in the beer!

May 11, 2010 @ 2:53 PM

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