Now that we have Portable People Meter (PPM) technology, we have a better grasp of true Toronto radio ratings. Mondoville just tipped me off that David Bray has published the latest Toronto PPM figures for September 2009.
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
StationA12+W25-54M25-54 PPM
Oct ‘09PPM
Oct ‘09PPM
Oct ‘09CBC Radio Two1.81.10.9CBC Radio One9.67.56.2AM 640 Toronto2.61.15.3Classical 96.3 FM4.21.61.2102.1 The Edge5.35.99.3News Talk 1010 CFRB4.41.44680 News8.46.97.9Flow 93.51.71.23.3AM 740 Prime Time Radio2.80.20.398.1 CHFI-FM12.114.27.4CP24 Radio 105000.10104.5 CHUM-FM12.820.411.8Z103.52.743.5Q1078.68.113.8New Country 95.31.11.11.5The FAN 5902.915.797.3 EZ Rock6.37.76.8Jazz FM 911.70.70.788.5 The Jewel1.20.70.2Virgin Radio 99.96.711.67.1KISS 92.51.82.12.1
Here are a few of my thoughts as I take in the numbers. David Bray has a nice September vs. October chart, btw.
- 102.1 The Edge is down a full point since September, from 6.3 to 5.3
- Chicks love 104.5 CHUM-FM
- The 0.1 score amongst women for CP24 Radio 1050 suggests they are in fact being measured
- The FAN 590 beats both AM 640 Toronto and News Talk 1010 CFRB
- KISS 92.5 is off to a rough start
What do you guys think?
