Toronto Radio Ratings (Now with PPM!)

radioNow that we have Portable People Meter (PPM) technology, we have a better grasp of true Toronto radio ratings. Mondoville just tipped me off that David Bray has published the latest Toronto PPM figures for September 2009.

Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station A12+ W25-54 M25-54
  PPM
Oct  ‘09
PPM
Oct  ‘09
PPM
Oct  ‘09
CBC Radio Two 1.8 1.1 0.9
CBC Radio One 9.6 7.5 6.2
AM 640 Toronto 2.6 1.1 5.3
Classical 96.3 FM 4.2 1.6 1.2
102.1 The Edge 5.3 5.9 9.3
News Talk 1010 CFRB 4.4 1.4 4
680 News 8.4 6.9 7.9
Flow 93.5 1.7 1.2 3.3
AM 740  Prime Time Radio 2.8 0.2 0.3
98.1 CHFI-FM 12.1 14.2 7.4
CP24 Radio 1050 0 0.1 0
104.5 CHUM-FM 12.8 20.4 11.8
Z103.5 2.7 4 3.5
Q107 8.6 8.1 13.8
New Country 95.3 1.1 1.1 1.5
The FAN 590 2.9 1 5.7
97.3 EZ Rock 6.3 7.7 6.8
Jazz FM 91 1.7 0.7 0.7
88.5 The Jewel 1.2 0.7 0.2
Virgin Radio 99.9 6.7 11.6 7.1
KISS 92.5 1.8 2.1 2.1

Here are a few of my thoughts as I take in the numbers. David Bray has a nice September vs. October chart, btw.

What do you guys think?


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Comments (16 - click here to join in!)

CQ

The Hamiltion based country station 95.3 is in 20th place (or, in last excepting CP24)? And there is nothing at all for Oshawa's 95.9 or the Rock? Not even a 0.1? Yet how does 97.3 EZ Rock chart so well while there's a split offering from 105.7 along the dial?

November 6, 2009 @ 2:24 PM

McNulty

Still a little confused....

A12+ is Male and Female ages 12-25?

Is that right?

November 6, 2009 @ 2:43 PM

Toronto Mike Verified as the defacto Toronto Mike

A12+ = Adults 12 yrs old and older
W25-54 - Women between 25 and 54 years of age
M25-54 - Men between 25 and 54 years of age

November 6, 2009 @ 2:57 PM

James

Interesting.

Wow, CFRB used to be a powerhouse, didn't it? Certainly fallen down pretty far.

November 6, 2009 @ 3:06 PM

CQ

And where is Hamilton's K-Lite 102.9's rating? It's too close by not to have registered. It would help to know where the PPM devices were spread out, or not, geographically.

November 6, 2009 @ 3:08 PM

Ajax Mike

Our favorite dead horse is doing better than I expected. Overall not great, but 3rd place with males 25-54 ain't too shabby.

Makes you wonder what they might improve to if they actually did focus more on the classic alternative (ie more than just the 90's), the stuff that Q107 won't play.

November 6, 2009 @ 3:56 PM

Horonymous

Look at those AM640 numbers!

Now if they could dump Adler and bring over Richards from CFRB my am dial would never need to move.

Stafford's insight, wit and skepticism is fresh breath in the halitosis that is most of AM radio in Toronto.

Oakley is also a huge talent and a great way to start the day.

Don't get the appeal of 680 reading the front page of the Star over and over. It must be the traffic updates that keep folks transfixed.

CP24 Radio is a zero. I find since the CTV take over of CP24 it is not the same. The morning show is not even watchable. I try on occasion but even with dumping Matt Bable to the "fun live guy" spot and bringing Steve Anthony down form the chopper the show is as lifeless and limp as a homeless person passed on the benches at Nathan Philips Square.

November 6, 2009 @ 3:56 PM

Burlington Andy

Just wanted to say that Strombo will be on CBC Radio 2 Sunday at 8

See CBC here

November 7, 2009 @ 6:46 PM

Toronto K

Ex-The Edge Barry Taylor will be on Newstalk 1010, Monday November 9th & 10th @ 7pm filling in for Ryan Doyle!

November 8, 2009 @ 3:46 PM

GC

Barry is also on PunkRadioCast on Tuesdays for those of you who miss him playing music or on Punkorama.

November 14, 2009 @ 5:20 AM

RR

Kx96 & 949 The Rock are big in the GTA But are not regestered in the 'Toronto bbm'

November 14, 2009 @ 9:32 AM

Al

Since when is a 12 year old an adult? If the people who did the survey actually chose this classification, it is, in my view, immediate grounds for dimissing the results due to incompetance. More to the point, if PPM technology, is as they say: " ... much more in tune with today's mobile lifestyles." then it is definetly biased and therefore should be rejected since statistics should be based on random stampling.

November 23, 2009 @ 7:52 PM

Robin

The Edge has just taken a horriffic nose dive in quality over the last three years or so, no wonder it's ratings are dropping. I can see it crashing and burning in the next few.

January 26, 2010 @ 6:09 PM

Susan

Awesome ! Love Oakley and Stafford. Agree they need Jim Richards to complete their day.

John Moore sucks big time!!!!!

February 21, 2010 @ 1:49 PM

Drew Carter

It's no wonder Newstalk 1010 is so low in the ratings, Mike Bullard is abusive, rude and so misinformed. John Tory is .. A Tory. Jim Richards has so much minutia and nonsense on his show.

October 27, 2013 @ 11:18 AM

Merklin Muffley

re: Bullard. Speculation has it that Mike Bullard paid 1010 for his noon hour show -not the other way around. 1010 denies this. A bit moot since Bullard is now "seeking opportunities elsewhere" -code for he's been dumped. Anybody know anything about this?

October 18, 2016 @ 1:22 PM

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