Mr. Sub Produces Worst Ad of All-Time Contender

Worst AdMr. Sub's new "Dinner" ad might just be the worst ad I've ever seen. Granted, that's a pretty subjective analysis, so I'm wondering if I'm alone.

Here's the Mr. Sub Dinner ad in which the Dad tells Mary, Sara, Emily, Josh, Gideon, James, Sam, Michael... and Honey the big news. He's gay. Super, super gay.


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Comments (35 - click here to join in!)

Hector

Absolutely horrible!

September 28, 2009 @ 10:15 AM

Mike from Lowville

What da *uck?

September 28, 2009 @ 10:24 AM

Argie

That's hilarious!

September 28, 2009 @ 10:25 AM

Boomer

I cannot believe this actually aired especially in todays super politically correct crazed society.

September 28, 2009 @ 11:56 AM

Oliver (a/k/a Dizzy)

I'm more surprized about naming a kid Gideon. Eh?

September 28, 2009 @ 1:32 PM

Joanne

I've showed this to a few people now...the same question comes up every time: Is this fake? Followed by: This has GOT to be fake.

Has anyone heard anything?

September 28, 2009 @ 1:39 PM

McNulty

It's odd. Worst ever? No, but who is their target on this one?

September 28, 2009 @ 1:42 PM

Toronto Mike Verified as the defacto Toronto Mike

I think their target is Argie.

September 28, 2009 @ 1:51 PM

James

I dunno, I think it's a little funny. Stupid, but so stupid it's sort of funny. I find the schmaltzy, sentimental commercials to be much much worse. I want to kill myself whenever I see that McDonalds ad with the hockey Dad and his daughter - 'then who would be my little girl'. That one.

A lot of times mock commercials are made to show advertisers what kind of things a director can do. I bet this is a mock commercial with no real intention of going to air. I'd be shocked if it was actually broadcast.

September 28, 2009 @ 1:51 PM

James

Although people are kind of implying on its youtube page that's it's on the air, so maybe I'm wrong.

September 28, 2009 @ 1:54 PM

Stephen

I love this spot. I found it hilarious. "Like, gay gay" is one of the best lines I've heard on TV in a long time. Sure, people are used to seeing shitty "Brand Power" spots that have zero creativity and assume the general consumer is an idiot. Well finally, a spot that requires some intelligence. Plus, there was one comment above about "can't believe it aired in today's politically correct....." well, what's offensive about it that it wouldn't air? The topic of homosexuality isn't offensive and it's addressed in a humorous way. Kudos to Mr. Sub for doing something worth not flicking by when TV surfing.

September 28, 2009 @ 2:01 PM

Liz

I think it's hilarious! Put aside all the PC crap and learn to laugh.

It's funny. Has it got anything to do with Subs? No, but what do bears have to do with toilet paper? (THOSE are annoying ads). Anyhow..yes it's funny. The other ones in the series are funny too.

September 28, 2009 @ 2:10 PM

Ryan

I don't see anyting wrong with this add at all.

Don't love it but don't share your dismal feelings towards this advertisement.

I actually chuckled. Elaborate on exactly why you think it is so bad.

September 28, 2009 @ 2:13 PM

Argie

I doubt this really played on TV but I hope it does in the future.

Its similar to the commercials from Europe which go for pure comedy regardless of who they offend - including our own Toronto mike. A true classic.

September 28, 2009 @ 2:36 PM

Toronto Mike Verified as the defacto Toronto Mike

Yes, I believe this is airing on television, although I've yet to see it on TV myself.

It upsets me twice:

1. The weight of the announcement and the seriousness of a dad's disclosure of that nature seems to be trivialized here. It's "you don't need surprises, just buy our subs" and seems to use the decision to come out as nothing more than cheap joke fodder.

2. It's just not funny. Not even a little bit.

I think it's brutal.

September 28, 2009 @ 3:40 PM

Boomer

Stephen,

My comment regarding politically correctness is just that it's surpising any company would want to open themselves up to this subject. Pro or con it's a touchy subject, especially for a company selling subs.

September 28, 2009 @ 3:44 PM

Rob

It's NOT an issue of coming out in general. This isn't a man coming out to his parents. This isn't a boy or girl coming out to their parents or friends. This is a man with a wife and many many children coming out. It's an issue that should be looked at as a 'bad surprise' and therefore it is an excellent ad.

Enough of the faggotry in here. It's tough coming out of the closet but if you're going to do it, you should be comfortable enough with your decision to be doing it for you and not to get support from the people around you. You should be ready to face the consequences, unnecessary as they may be, if this is your decision.

Grow up and deal with it you fucking cowards.

September 28, 2009 @ 3:54 PM

LEW

I'm craving 12" of All Meat inside a fresh warm bun

September 28, 2009 @ 4:01 PM

Horonymous

Not funny. I would like it to be but it isn't. Poking a little fun at folks is OK. This ad just isn't drole.

September 28, 2009 @ 4:23 PM

GC

Whatever, MR Sub sucks anyway. I don't care if they're Canadian, gay or hetero I would rather have Subway, Quiznos, anything else really.

September 28, 2009 @ 6:57 PM

BARF!

Although I find GC's off-topic and unexplained intense dislike of Mr. Sub not to my taste, if I ever see that commercial on-air, I too will never again venture into Mr. Sub.

September 28, 2009 @ 7:56 PM


Romy

That is hilarious! I can't believe it made it on air in ultra PC Canada....

September 29, 2009 @ 9:24 AM

Oliver

I, for one, love Mr. Sub - I don't know if they have any here but I don't let advertising decide what I buy or where I spend my cash.

September 29, 2009 @ 10:41 AM

Mason

if you watch any of the fox lineup last night they had one where a groom walked in on his bride and dad making out before the wedding then cut right to MR.SUB

that was even weirder..

September 29, 2009 @ 11:03 AM

Freddie P

Holy Cow Mike.... you saying
"The weight of the announcement and the seriousness of a dad's disclosure of that nature seems to be trivialized here. It's "you don't need surprises, just buy our subs" and seems to use the decision to come out as nothing more than cheap joke fodder." upsets me!
Lighten up.

September 29, 2009 @ 2:39 PM

Toronto Mike Verified as the defacto Toronto Mike

It's pretty damn subjective, and maybe I do need to take a chill pill here, but I hate this ad.

Hate it!

September 29, 2009 @ 3:02 PM

Argie

I love this ad.

Love it!

September 29, 2009 @ 3:51 PM

Toronto Mike Verified as the defacto Toronto Mike

Let me be clear:

I Love Argie, but I hate this ad.

September 29, 2009 @ 4:31 PM

Toronto Mike Verified as the defacto Toronto Mike

I think I know why I hate this ad so much. It struck me this afternoon, like a bolt of lightning.

This ad is depicting a bad surprise. Something nobody wants to hear. It's depicting an unexpected negative.

The father coming out as gay is the bad surprise that nobody wants to hear. There's an insinuation that this will ruin the traditional family - it's negative. I guess I don't like the declaration of ones homosexuality being used in such a negative light.

September 29, 2009 @ 7:26 PM

Argie

"There's an insinuation that this will ruin the traditional family - it's negative. I guess I don't like the declaration of ones homosexuality being used in such a negative light."

Oh Mike, you're being politically incorrect again. The fact is, yes it would be devastating to a family if their dad came out as gay. It is a negative thing regardless of what you think. I know city dwelling liberals don't like to admit it but this is a not a desirable lifestyle.

Having said that, the commercial is funny because it makes light of a serious dramatic moment and yes it also pokes fun at homosexuals in a harmless way - which is why I can't believe it ever played on TV. I'm sure it won't be on for long.

September 30, 2009 @ 8:55 AM

Toronto Mike Verified as the defacto Toronto Mike

Thank you, Argie. Your love of this ad and appreciation for it validates my anger towards it.

September 30, 2009 @ 9:07 AM

Carshe

I think it's hilarious..too bad they fired the ad company for producing it.
I can't see WHY it's a bad thing..
I have alot of "gay" friends that have come out of the closet, were married with children etc.
so this is a real scenario, made funny because there are so many children.
Lighten up people!

October 5, 2009 @ 8:40 AM

John Pigg

Wow. I googled "What ever happened to Mr. Sub" because I thought they went out of business. So they're still struggling on in eastern Canada, eh? 'lil troopers. Wonder how long until they all disappear. Terrible shitty subs at Mr. Sub btw. QUIZNOS FTW! Aye!

December 24, 2009 @ 6:06 AM

I LOVE SUBS

The best subs in the world are from Wpg Sub in Winnipeg, Manitoba. If anyone goes there, their crispy chicken sub is the best! A must try!

November 3, 2010 @ 2:34 PM

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