Let Me Be Clear: Google Doesn't Care About Your Keywords Meta Tag

GoogleI've been keeping a close eye on the world of Search Engine Optimization for several years now. In fact, one reason this blog came to be was so I could use trial and error to see what worked for the bots. Over the past few years, one thing became abundantly true with regards to the biggest search engine of them all, Google.

Google doesn't care about your "keywords" meta tag. I can't tell you how many arguments I've had with people over this one fact. Earlier today, Google made it very clear.

Q: Why doesn't Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

It's all explained in this video. In a nutshell, you're wasting time stuffing keywords in your meta data. It's all about creating content and putting the content in the right places. And that's one to grow on.



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Comments (6 - click here to join in!)

Gary

Let me be clear: NOBODY CARES!

September 21, 2009 @ 7:24 PM

Toronto Mike

Well, you cared enough to comment.

September 21, 2009 @ 7:29 PM

Steve

I care. this is definitely good to know.

September 21, 2009 @ 8:42 PM

Oliver (a/k/a Dizzy)

If it's important to you, it's important to us.

Wasn't the entire 'metatag' idea what caused Googlebombs?

September 21, 2009 @ 9:00 PM

Toronto Mike

Nope, Googlebombing had nothing to do with the meta tags.

Google's algorithm gives weight to the anchor text that links to a page from external sites. For example, if everyone who reads this blog went back to their own blog and wrote "coolest cat in the t-dot" and had that text linking to http://www.torontomike.com I could start ranking for "coolest cat in the t-dot" even if I didn't have those words on my site.

September 21, 2009 @ 9:06 PM

Oliver (a/k/a Dizzy)

Wow, you learn something new everyday.

But you know...that's really not a bad idea. The coolest cat in the t-dot? :) How often does Google update it's search listings?

September 22, 2009 @ 9:32 AM

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