Search Engine Strategies (SES) Toronto

CN Tower I'll be attending the Search Engine Strategies Conference & Expo Toronto 2008 event next week from June 16-18 at the Metro Toronto Convention Centre. It's a good event for those looking to learn:

  • How search engines list Web sites for free and through paid placements;
  • How to get free "organic" traffic by building a site that pleases search engines and your visitors;
  • How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
  • How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don't;
  • How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
  • What's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

I'm in the process of picking my tracks for what will be a couple of busy days next week. I'll go heavy on the advanced sessions, which includes topics like "Universal and Blended Search", "Paid Search: Advanced Issues in PPC", "Beyond Linkbait: Getting Authoritative Online Mentions", "Search User Behavior", "Web 2.0 & Search Engines" and, what should be most beneficial, "Giving Credit Where It's Due: Which Campaign Sold What?"

I'll blog about this event because that's what I do. Let me know if you're going to the show and I'll say hi. I'll be the guy wearing the #5 Bill Barilko jersey.

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Comments (11 - click here to join in!)

Jason |

Something is wrong with your link (simple tho)

Maybe you will enlighten us after the expo

June 10, 2008 @ 12:17 PM

Toronto Mike

Just checking who's paying attention.

That was a quick lesson on relative vs. absolute linking. Without the http://, the link is treated as relative to this page. Adding the http:// to the beginning tells the browser the link is absolute thereby rendering at the appropriate URI.

June 10, 2008 @ 1:54 PM

Jason |

Right on... but on Blogger a monkey could do it... that's not taking away from the program you are using, as I have not tried it.

Personally, I think It's cooler and better to know your basic HTML ..but I've joined the monkeys on Blogger anyway...

June 10, 2008 @ 2:35 PM

Toronto Mike

It's nothing to do with the program I'm using (Movable Type), it's HTML.

The first few years of this blog didn't have anything on the server to manage it. I just hand coded the flat html files and FTP'd them to the web server. I rolled like that for years until I finally implemented MT.

June 10, 2008 @ 2:43 PM

Jason |

I rolled for years on Dreamweaver. Blogger is a heck of a lot easier, although I gave up a lot of creative control, one night say.

June 10, 2008 @ 2:49 PM

Matt McGowan

@Mike - i look fwd to meeting you at the event.

Correct url is

.Toronto is not yet an accepted domain extension :)


June 11, 2008 @ 11:06 AM

Toronto Mike

That's what I get for copying and pasting the URL from Byron Gordon's email!

June 11, 2008 @ 11:07 AM

Byron Gordon

this is what the original link should have read:

I apologize to Toronto Mike for my error.

July 14, 2008 @ 7:27 PM

Toronto Mike

Bryon, it's too late. The damage to my reputation is irreparable.

July 14, 2008 @ 7:54 PM

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November 22, 2008 @ 1:35 AM

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November 22, 2008 @ 1:35 AM

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