Toronto Mike

MuchMusic Ad From 1984

memory

YouTube user WNED17 recently uploaded some fantastic retro-Toronto-centric gems.  These clips have brought back a tonne of memories for me, so I'm going to feature them one by one over the next few weeks.

I recently posted a laundry list of things I don't get, and on that list I included the fact that I don't get MuchMusic these days.

Yes, I understand that as I get older it's only natural I'm going to be less targeted by this station, but I like to think that even 18-year old Toronto Mike would hate today's MuchMusic.  This is a station that used to play music videos.  A lot of what they played was top-40, but there were specialty shows where you could catch great rap videos, hard rock videos, indie videos, etc.

Today, every time I flip by MuchMusic it's a reality show, or syndicated reruns like The O.C.  There are no videos, no interesting content, no compelling discussions, no smartness or even edginess.

Here's an ad for MuchMusic from the days when not everybody got it with their cable packages.  You might call this, the good ol' days.

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