Making Cash From Your Blog

moneyOver five years of blogging has taught me a thing or two about Google Adsense, the program responsible for the ads you see on the left of this page. I closely monitor traffic trends and how it relates to monies earned from Google Adsense and I now believe I know where the cash comes from..

Before I tell all, let's break traffic into two distinct groups: The Regulars and The One Hit Wonders.

The Regulars - The Regulars are those who return on a regular basis because they like the content. Most have this site bookmarked or click on over from the same blog as part of a routine. It's not unusual for a regular reader to visit ten times in a single week.

The One Hit Wonders - The One Hit Wonders account for the bulk of traffic to this site. In fact, about 90% of visits are by these folks who have clicked through following a Google search or via a link on a site they read regularly. It's likely they were seeking the Edgefest 2008 lineup, Bill Barilko's statistics or perhaps good songs for a wedding, and they've clicked through to grab what they wanted and then disappeared in cyberspace. They won't be heard from again.

I get paid by Google every time somebody clicks an ad on the left, and when the amount owed to me exceeds $100, Google mails me a cheque. In my experience, almost all cash made from this blog has come from The One Hit Wonders. The Regulars simply don't covert.

When you stop and think about it, this isn't surprising. The Regulars are just here for the content, so why would they click an ad? The One Hit Wonders, however, are looking for something, and if I don't have what they're looking for, they very well may find it in a Google ad served up on my site.


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Comments (14 - click here to join in!)

A.R.

This very true, I never click the ads (sorry).

March 3, 2008 @ 9:55 PM

Fredericton Steve

I dont even notice the ads.

March 3, 2008 @ 10:18 PM

Al

There are ads?! ;P

March 3, 2008 @ 10:27 PM

Alison

I'm such a girl...I click on an ad whenever I think of it ever since your big parking/towing ticket entry where you mentioned the google money that offset the ticket (kinda-sorta).

A

PS. Might even click on two tonight! Just consider the .5 cents I send you every few weeks as a thank you for the blog!!!

March 3, 2008 @ 11:24 PM

felix

I clicked once, on the ticket entry, too. Sorry, I'm here for the Toronto Mike bon mots, nothing more.

March 4, 2008 @ 2:24 AM

Jason | GetYourOJ.com

I don't even notice them on your site, I just notice the lack of link love. You're a clean-freak, blog wize!

Also.. as a Google Adsense user, so you find the instructions frustrating? I sure did to the point where I keep putting off trying it.

I'm not really sure who the heck would click on those ads, they are not very useful

March 4, 2008 @ 6:06 AM

Jason | GetYourOJ.com

I don't even notice them on your site, I just notice the lack of link love. You're a clean-freak, blog wize!

Also.. as a Google Adsense user, so you find the instructions frustrating? I sure did to the point where I keep putting off trying it.

I'm not really sure who the heck would click on those ads, they are not very useful

March 4, 2008 @ 6:06 AM

Jason | GetYourOJ.com

Update: It's not as hard as I thought, the ads just don't show up in the preview on Blogger. Way to go, Google, owner of Blogger.

March 4, 2008 @ 6:44 AM

Toronto Mike

Since you're all regulars, this just proves my point, except for Alison and her girly pitty clicks.

My best day with Adsense was when Slate.com sent 10,000 croc-loving eyeballs to an entry I wrote about crocs and 10,000 croc-loving people saw ads to buy crocs on sale. It was a bunch of one hit wonders and a highly targeted ads.

The point of this entry is this. If you're all about the regulars, and you're not getting lots of one hit wonders, don't bother with Adsense b/c six months later you'll be still be waiting for your first cheque.

March 4, 2008 @ 9:10 AM

james edgar

I never click and like most regulars I am here for content and never even notice the ads. I think i did click once for the same reason Alison Clikcked,. I will try to remember to ckick once in a while. Somebody has to pay for bandwidth. Better Google than you or worse yet me!

March 4, 2008 @ 9:12 AM

Jason | GetYourOJ.com

Thanks for the info Mike, I get a lot of one hit wonders because of the diversity of new music I cover. Other than that, my fanbase is quite modest. I suppose I could ramdomly click an ad every once in while, it won't kill me ;-)

March 4, 2008 @ 10:20 AM

brian

I run firefox with the adblock plugin. i will change settings to allow ads on your site and try to click when i remember.

March 4, 2008 @ 10:27 AM

Toronto Mike

Hey Brian, it's funny you mentioned that. I use Firefox with the Adblock add-on so I had to whitelist my domain names in order to see my own ads.

Firefox + Adblock = No Adsense, but don't tell anyone.

March 4, 2008 @ 10:32 AM

The_Voice

Hmm.... I've never clicked an ad in my life... not intentional. I'm part of the generation that grew up on computers and so I drown out all of that stuff automatically.

March 7, 2008 @ 2:26 PM

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