AMC Yonge & Dundas 24

ticketstubI've been exchanging emails with Quincy from Allied Advertising. Quincy is promoting the grand opening of AMC Yonge & Dundas 24 in the Toronto Life Square. This new state-of-the-art theatre is the first all-digital theatre in the area and it will be open to the public on March 28. All guests will receive one free small popcorn through April 24 to celebrate the grand opening.

Quincy's job is to raise awareness about this local event and he seems to get it. Sure, he issued the standard press release and is reaching out to the mainstream press, but he's also reaching out to guys like me who help fuel the new media, web 2.0 style. Quincy invited me to an exclusive press-only event to showcase the new theatre and its digital projection capabilities and he even even met my demands in exchange for a reference in this space.

Quincy, this entry's for you, a man who appreciates the value of viral buzz.


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Comments (6 - click here to join in!)

Mike (Buffalo Boy)

I Can't wait to come up there for home opener and see the city. We were up there in November but didnt stray too far from the convention centre area.

March 10, 2008 @ 10:39 PM

Toronto Mike

I was at Toronto Life Square the other day and it's becoming our Times Square. If you haven't been to Yonge and Dundas in a few years, you won't recognize the place.

March 11, 2008 @ 8:58 AM


Come on Mike, give up the deatails on your "demands". Do you have a rider specifying a bath filled with Evian water or perhaps the ever popular M & M's , brown ones removed.....


March 11, 2008 @ 9:24 AM

Toronto Mike

Let's just say won't be paying to see movies at the AMC Yonge & Dundas 24 for a while...

Remember, it's not selling out if you disclose it.

March 11, 2008 @ 9:36 AM

Sunny J

You made Quincy's job too easy. This is the only place I could find the info on the opening. Thanks. I was hopping it was this weekend so I could catch Drillbit Taylor.

March 21, 2008 @ 1:07 PM

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