In Theory, Communism Works

cdLast month I wrote about how Radiohead was leaving it up to us. Buyers could name their own price when downloading "In Rainbows". At the time I wrote "As I understand it, there's no minimum, but by treating their loyal fans so nicely you can bet this will pay off."

The fact is, 62% of downloaders in a four-week period last month opted not to pay a cent. When asked to name their price, they went with 0. The remaining 38% voluntarily paid an average of $6.

I must admit, I'm surprised that many people refused to pay a dime. I'm guessing many of those 62% were casual fans or weren't fans at all and were just checking out some "free" music.


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Comments (5 - click here to join in!)

Coach

Wow that totally sucks, way to give the band a big F.You. I shelled out for the disc box and am still waiting for it, but also got the download with it and the album is sweet. However a $6 Cd is around that magic price point where I would buy everything i liked.
Is this result good or bad.

November 6, 2007 @ 10:24 PM

Jason | GetYourOJ.com

In this day and age, for many people, you must let people sample at least a bit of a song... or four if you expect them to pay.

There are 100,000,000's of bands. Radiohead, being past their prime, should have offered samples. They banked on the idea their name could sell the package. It worked. They could have sold more possibly by letting people preview. By not doing that.. well.. look.. there's LimeWire on my desktop right over there...

Lily Allen was a huge success on MySpace. She built her audience there. Then she sold some albums, but also toured like hell.

Good artists rise to the top and they need to be aware that the money is now in touring and shirts and hoodies and stickers hats and...

November 7, 2007 @ 6:57 AM

Toronto Mike

When you factor in the 62% who paid zilch, that $6 average plummets.

I'd say $6 average overall would have been very good and what actually happened isn't so good.

November 7, 2007 @ 8:46 AM

Al

I'd say that given the measley cut they would have gotten from a record company, they probably came out making more money this way.

November 7, 2007 @ 1:29 PM

Fredericton Steve

I paid nothing. I view this the same as a streaming preview or one of those album sneak peek broadcasts. I am just not willing to pay for mp3s. and 160kbs and that. And it does come out on CD eventually, so they'll get their money. Again.

November 8, 2007 @ 1:21 AM

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