Toronto Mike

In Toronto, There's a Market For Everything

Coffee

In this city, there's a market for just about everything.  Let's take coffee, as an example.  There's your Starbucks crowd, your Second Cup crowd, your Tim Hortons crowd and your $15 a cup crowd.

Manic Coffee on College Street West brews Esmerelda Especial and sells it for $15 per cup.  They sold 30 cups in less than 3 hours on Saturday.  Apparently this Esmerelda Especial is rare stuff and it's got to be pretty darn tasty if people are willing to fork over $15 for a taste.

For $15 that coffee would have to do a hell of a lot more for me than taste good.

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