We are the media. At about 11:30am, a kitchen fire started at Sassafraz, a Yorkville hot spot for celebrities and celebrity watchers. Local bloggers started covering the event immediately. Even yours truly was on the scene filing this report.
Check out this Technorati search for the term sassafraz and these Flickr photos tagged sassafraz. We were all over it. There's instant discussion, first hand accounts and photos online before the clock strikes noon.
Oh yeah, and video. We can't forget the video.
We are the media. It's a different world.
