Toronto Mike

Targeting An Older Crowd

CBC

I'm often watching CBC Newsworld at 22:00 EST.  That's usually when they air "The Passionate Eye" or "Rough Cuts", two of my favourite documentary series.  An overwhelmingly high percentage of the time it's something fantastic.

Taryn and I get a kick out of the advertisements that run during these shows.  CBC Newsworld must assume the documentary-watching audience is 55+ because there are lengthy ads for products that are only of interest to the elderly.  One popular ad is for a magnifying card that enlarges text for the visually challenged, another is for a stand-up shower for those afraid of falling and another is for a very cool compact electric wheelchair.

The sad thing is I now look forward to these ads.  They remind me of "I've fallen and I can't get up" and "It's Patrick, he's bought life insurance."  Those two golden oldies never got tired.

Author image
About Toronto Mike
Toronto
I own TMDS and host Toronto MIke'd. Become a Patron.