Anyone is welcome to submit a Guest Blog Entry to torontomike.com. I received the following submission earlier today.
I heard on the news that Molson Canadian changed their "I AM CANADIAN" slogan to "IT STARTS HERE" or something like that. I think the I Am Canadian was more target for Canada and the fact that this is OUR beer. I bet Labatt's relieved.
the LYON
It's tough to focus on nationalist sentiment when you're now Molson Coors Brewing Co., an American-operated organization. "I Am Canadian" would merely remind us that Molson Is American.
As the only Canadian who doesn't drink beer, I don't really care what slogan they go with, but the fact they're abandoning Joe Canadian is a bitter reminder that Molson couldn't afford to stay Canadian. That's a damn shame.
