Toronto Mike

Corporate Branding Of Our Young

Money

A few months ago James got a treat of the week at McDonalds.  It was a little Elasticgirl from "The Incredibles".  Yesterday he was playing with this toy and I aked him what it was.  He told me it was Elasticgirl and he got it from McDonalds.

They sure know what they're doing at McDonalds.  50¢ of plastic and my three year old is branded pro-McDonalds, pro-Disney and pro-Pixar in one flail swoop.

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