SEO: Search Engine Optimization

Toronto Mike Acquisition Channels in 2015

According to Google Analytics, here are the channels by which people visited this web site in 2015.

Note, I'm only using the Default Channel Grouping for the Acquisition reports.

  1. Organic Search - 62.22%
  2. Direct - 22.28%
  3. Social - 11.20%
  4. Referral - 2.91%
  5. Email - 0.12%

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SEO Tips for Toronto Small Business Owners Coming 2016

Google is shifting to a more semantic-heavy strategy in 2016, thus small businesses in Toronto need to focus on local SEO in order to drive both targeted web traffic and foot traffic. Here are a few tips and tricks small business owners in Toronto should spend time perfecting in order to drive targeted quality visitors to their websites.

1. Pay Attention to Google’s Newest Algorithm, “Pigeon”.
Google’s newest algorithm “Pigeon” drastically changed the way some local results are displayed by modifying how they handle and interpret location cues. The “Pigeon” update creates closer ties between core and local algorithms for increased efficiency and consistency.

2. Do an SEO Audit
Implementing everything you read is like taking a very basic approach to an extremely specific and individualized issue. No two businesses are the same, so you have to take an individualized approach on the SEO tips, tricks, and strategies by performing a thorough SEO audit. You can either do self-audit using helpful internet resources and guides or you can seek help from an independent agency. If you opt for a self-audit, you will save money and learn some new things about your website and SEO in general, which would enable you to face issues head-on. But with an independent audit, you gain access to fresh new ideas of experienced experts who can spot the issues quickly and work with you to fix them. The following 2015 local SEO tips will help your small business drive more traffic and sales.

SEO Toronto Tips for 2015

Mobile-friendly
Back in April of 2015 Google implemented the mobile-friendliness ranking signal for mobile search results worldwide. Toppled with the fact that smartphones and tablets make up 35 percent of organic search traffic, it means optimizing your website to be mobile friendly should be a top priority for your website and pages. Investing in a responsive design is the best long term solution to make your website mobile friendly.

Create Detailed And Strategic Location Web Pages
Create very detailed and strategic location pages with relevant content and descriptive keywords. Include both your target city and state in the title tags, H1 headings, and URLs for optimal results.

Fix Google My Business Issues
Google My Business is finally taking off, so you’ll want to ensure your page is optimized and accurate for it. Key things to consider include ensuring your location is correctly placed on the map and check the accuracy of your contact information, payment types, hours of operation etc. And ensure your official business website is on your local Google+ page. By encouraging reviews from clients and customers, you will give your website a social media boost it really needs.

Get Listed On Business Directories
Verifying the authenticity of your Google My Business page is not enough; include your business information on other reputable online directories as well. There are hundreds available of different types, including industry specific ones applicable to your business. Some top listing directories include White Pages, Foursquare, CitySearch and Yelp…

Don’t Forget Meta Descriptions
Some people may question the relevancy of Meta descriptions in search ranking results, but Meta descriptions are very important as there’s an obvious relationship between the quality of Meta descriptions and click through rates (CTR).

Target Local Blogs and Websites
Targeting local blogs and websites is one of the best ways to increase organic relevancy. Search for such blogs using terms like “[target city] blogs” or “[target industry] blogs”. By building relationships with these site owners or bloggers, you increase your chances of getting mentioned or gaining access to guest blogging opportunities.

Making Use of Social Media
You can’t ignore the social media in 2016 if you want to optimize your website for local results. Use some geo-location tools to help you track, capitalize, and listen to local traffic and conversations.

Target Geo-specific Long Tail Keywords
Creating strategic location pages is not enough; you need to also target geo-specific long tail keywords through content optimization and blogging. In most cases the intent behind long tail traffic is to buy or enquire about a service.

Google has brought in new changes which you must comply to if you want to have SEO success in 2016, and beyond. For some businesses, the changes may seem big but in fact all a business will need to do is to slightly change their focus and realign their goals. The bottom line is, it is all about a better user experience for searchers and more precise and reliable results.
Source: SEO Royals

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Google Analytics Keywords: (Not Provided)

Google Analytics Keywords (Not Provided)Prior to September 2013, I enjoyed popping into Google Analytics and checking out the top organic keywords that brought visitors to this site. I used to share the top ten on a monthly basis. It wasn't just fun for this site, but it was awfully convenient in my professional life.

In September 2013, Google started encrypting 100% of all searches conducted by those logged into a Google account. That means the vast majority of Google referral keywords listed in Google Analytics show up as "Not Provided". If you work in SEO, you know how much this sucks.

How bad is it? According to Google Analytics, 81.46% of organic search traffic to this site in February 2014 came via the keywords "(not provided)". I'm really popular for the keywords "(not provided)", as it's been #1 for six months in a row.

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Toronto Blog Google Ranking - Help, Please

toronto blog rankingIt's no secret I'd like to rank #1 in Google when people search 'toronto blog'. That became my goal back in 2002 and that remains my goal. This #1 ranking has become my white whale, so close yet so far.

Here's what I see today when I Google 'toronto blog'.

tob

69,800,000 results and I'm #3. I've been toggling between #2 and #3 the past five years, but I've never hit #1.

In my way are two "hyperlocal blogs". I borrow that term from a great article about citizen journalism I posted a couple of years ago. Blog.to and Torontoist are fine sites, but they have many authors and, for all intents and purposes, are commercial sites. It's been an uphill battle for this independent solo act to supplant them at the top of the Google heap.

So I'm asking for your help. Many of you have blogs of your own, or publish on other sites. Help me rank #1 for 'toronto blog' in Google by linking to this site with the anchor text "Toronto blog". Here's the code for you to copy and paste:

<a href="http://www.torontomike.com">Toronto blog</a>

If you're so kind as to do me this favour, let me know in the comments with a link to the web page with the link and I'll happily update this entry with a reciprocal link and great appreciation.

Help me kill the white whale.

moby-dick

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Top Organic Search Keywords for March 2011

Search Strings According to Google Analytics, here are the top ten organic search keywords that brought people to this site in March 2011.

  1. toronto mike
  2. girl talk all day sample list
  3. jason barr
  4. teri polo death
  5. andrew krystal fired
  6. songs with love in the title
  7. the champ
  8. rick hodge
  9. fadoo
  10. andrew krystal fan 590

Once more, six of the top ten search keywords that led people here involved radio. I'm most psyched about my ranking for 'songs with love in the title'.

I will dominate Valentine's Day 2012.

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Top Organic Search Keywords for February 2011

Search Strings According to Google Analytics, here are the top ten organic search keywords that brought people to this site in February 2011.

  1. toronto mike
  2. songs about snow
  3. girl talk all day sample list
  4. jason barr
  5. andrew krystal fan 590
  6. andrew krystal
  7. andrew krystal fired
  8. mike richards radio
  9. i choo choo choose you
  10. rick hodge

Six of the top ten search keywords that led people here involved radio. There was a lot of buzz about Jason Barr's new gig and the disappearance of Andrew Krystal.

Personally, I'm most proud of my "i choo choo choose you" ranking. Mission accomplished.

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Top Organic Search Keywords for January 2011

Search Strings According to Google Analytics, here are the top ten organic search keywords that brought people to this site in January 2011.

  1. john dye dead
  2. toronto mike
  3. palin target map
  4. sarah palin target map
  5. jason barr
  6. girl talk all day sample list
  7. songs about snow
  8. john dye death
  9. rick hodge
  10. mike richards fan 960

Those songs about snow, or snow songs if you prefer, can be found right here. It might be time to revisit them.

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Top Organic Search Keywords for December 2010

Search Strings According to Google Analytics, here are the top ten organic search keywords that brought people to this site in December 2010.

  1. toronto mike
  2. teri polo death
  3. mark daly city tv
  4. jason barr
  5. girl talk all day sample list
  6. what happened to jason barr
  7. mark dailey
  8. christmas playlist
  9. the champ
  10. big shiny tunes 2

Teri Polo is not dead, even though the rumours of her demise were kicked up a notch when another Fockers movie hit theatres. Mark Dailey, sadly, did pass away.

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Zeitgeist 2010: A Year in Search

googleBased on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010.

Goodbye swine flu, hello chatroulette.

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Top Organic Search Keywords for November 2010

Search Strings According to Google Analytics, here are the top ten organic search keywords that brought people to this site in November 2010.

  1. jason barr
  2. toronto mike
  3. what happened to jason barr
  4. teri polo death
  5. jason barr fired
  6. girl talk all day sample list
  7. ann rohmer back on cp24
  8. derek welsman
  9. dean blundell show jason barr
  10. the champ

Holy Edge 102.1 related searches, Batman! 5 of 10 are related to the DBS morning show. But watch out, Ann Rohmer is making her move...

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