Podcasting

The Toronto Mike'd Studio: A Video Tour

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Toronto Mike'd Podcast Episode 237: Liana K and Steven Kerzner

Toronto Mike'd Podcast Episode 237In this 237th episode, Mike chats with Liana K and Steven Kerzner about Live from Canada – it's Ed the Sock!, Liana's Lady Bits, Gamergate, what went wrong at MuchMusic, the Hard Rock Cafe closing and why Canada prefers to eat her own. This episode is exactly 1:40:00.

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Liana K and Steven Kerzner and Me

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Toronto Mike'd is Now a PR-free Zone

I've recorded 236 episodes of my podcast, Toronto Mike'd. Once a guest has agreed to visit me, we agree on a day and time to record. Every single time I've dealt directly with the guest, this has gone smoothly. Almost every single time I've dealt with the PR Rep instead of the guest, it's been disastrous.

I'm not referring to times my guest has had to clear their appearance with their organization's PR department. Every guest I've had from the CBC, for example, has had to do this and they've all been approved without an issue. I'm talking about the few instances I've only corresponded with a PR Rep.

The first time was when I had Ash from USS over. I arranged his visit with Ash's PR Rep. Typically, I like 60-90 minutes with a guest, but Ash's PR Rep told me I had precisely 30 minutes. Ash (and his PR Rep) did show up and we had a great 30 minutes. I actually stole an extra four minutes, but let's keep that between you and me.

It's been all downhill since then. When Christopher Ward was promoting his book about MuchMusic, I dealt with PR for the book to arrange his visit. I did my homework, loaded up my sound clips and prepared for Christopher's visit. It never happened as his PR Representative cancelled at the last minute because they "couldn't fit it in".

It was the first time a scheduled guest had cancelled. It ticked me off because I schedule my busy life around these visits and was essentially blown off for something bigger. To Christopher's credit, he heard of my disappointment on Twitter, pled ignorance and agreed to do a full episode with me via Skype. We left the PR company out of that one.

Then, there's what happened to me last last week. I had been dealing with Hugh Dillon's PR Rep about his appearance next week. Everything was set up when I received an email telling me I only had 30 minutes with Hugh. I phoned the PR Rep and pleaded for 45 minutes. She agreed. Then, I said "you're not going to blow me off for something bigger, are you?" She laughed and promised me she and Hugh would see me Wednesday.

The very next day, I received the email below. If you're not fluent in corporate speak, something bigger came along and the independent broadcaster in his basement studio got shafted. I won't hold my breath waiting for the "circle back".

hugh-dillon

I'm all but certain Hugh Dillon is ignorant to all of this, and I don't blame him personally. In fact, everything I've heard about the man suggests he's a great guy, and I was really looking forward to our conversation. After all, I'm a fan.

What I've learned from all of this is that my podcast never feels more like a job than when I'm dealing with PR Reps, and I can no longer trust a guest will actually show up when I haven't spoken to him or her directly. As a result, I will no longer play this game. If I haven't corresponded directly with the guest, I'm not scheduling the guest. Toronto Mike'd is now a PR-free zone.

This decision may cost me some big name guests, but it will help me keep my sanity and save me from aggravation. When you're an independent podcaster broadcasting from his basement, you know where you stand with these people.

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Toronto Mike'd Podcast Episode 236: Retrontario Kicks Out the Jams!

Toronto Mike'd Podcast Episode 236In this 236th episode, Mike and Ed "Retrontario" Conroy kick out the jams with Delores Clamen, Guido Basso, Roland Parliament, Harry Forbes, Terry Bush, Tommy Ambrose and more. This episode is exactly 1:15:54.

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Retrontario and Me

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Mike Stafford and Lou Schizas Discuss Toronto Mike'd on 640 Toronto

Yesterday at 9:55am, Lou Schizas's Happy Capitalism segment aired on The Stafford Show with Mike Stafford on AM640 Toronto. Both Lou and Mike have been on Toronto Mike'd, and they talked about my podcast for two and a half minutes.

Here's the audio evidence.

Here's a transcript of the conversation.

Lou: You were mentioning the Toronto Mike'd podcast...
Mike: Yeah, you were down in his basement yesterday?
Lou: Have you been there?
Mike: Yeah, a couple of years ago.
Lou: Did you hit your head?
Mike: Me? All five foot seven of me, no.
...
Lou: The reason I went to do the podcast with Mike was I was number one curious about the means of production. And you know, for very little money he's out there producing his own interview series and that sort of thing and the sound quality is pretty good.
Mike: It's excellent, and he's had yourself and Ron MacLean in there. He has a few gets he still wants to get but you're right, his setup is... my god, we spend as media companies a fortune to achieve the same kind of sound and distribution.
Lou: Well, the distribution I think is different in that you can't tune him in, you have to download the product. Now I think there's probably some of the stuff I'm not really aware of that can get it on your smartphone as it's happening, but I don't know if that's the case. I know from myself the way I use radio, it's usually in the car, right? And if it's not available in the car, or I don't have the technology to get it in the car, it's less useful for me, but I thought it was pretty interesting from a technology aquisition point of view.
Mike: Did you get a six pack of the Great Lakes?
Lou: Yeah...
Mike: Nice
Lou: Yeah, of course...
Mike: I didn't (laughter)
Lou: Was that because he didn't have the sponsorship at that time?
Mike: Yeah, I guess
Lou: (laughter)
Mike: It was a good time. It was good to listen to. I'm going to listen to the rest when I get home.
Lou: Ok, well any pointers, send them my way. Back with you tomorrow. Happy Capitalism.

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Toronto Mike'd Podcast Episode 235: Stormin' Norman Rumack

Toronto Mike'd Podcast Episode 235In this 235th episode, Mike chats with Norman Rumack about his long run on The Fan 590, being the Late Night Vampire, hammerhead alerts, and so much more. This episode is exactly 1:27:40.

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Stormin' Norman Rumack and Me

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Toronto Mike'd Podcast Episode 234: Lou Schizas

Toronto Mike'd Podcast Episode 234In this 234th episode, Mike chats with business analyst Lou Schizas about his years on BNN and AM640 and how to make money. This episode is exactly 1:30:05.

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Lou Schizas and Me

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The More Independent Voices, the Better

When Mike Richards dropped by in late February, he detailed his new, independent project. It's called The Raw Mike Richards Show, and he records daily with David Bastl. It's very similar to his old show on TSN 1050, only he's his own boss. If you liked Mike Richards on TSN, you'll like The Raw Mike Richards Show.

Mike Richards is not everyone's cup of tea. Some dislike his characters and/or find the humour too frat boyish. And that's the beauty of this new project, free to all who wish to subscribe or watch live. You don't have to listen!

Even if you choose to not listen, you should be glad this show exists. The more independent voices recording original content, the better. Mike's doing this on his own and I hope he succeeds.

If Mike succeeds, others will follow suit. You may not like Mike's schtick, but you may love the next journalist or host who decides to go on his or her own as the industry shrinks.

If you don't like it, don't listen, but be glad it exists.

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Toronto Mike'd Podcast Episode 233: Bernard Cowan

Toronto Mike'd Podcast Episode 233In this 233rd episode, Mike chats with Bernard Cowan's son Elliott about his father's esteemed career voicing popular cartoons and Canadian programs as well as his work as a crusader and founding member of ACTRA. Lots of great old clips in this one. This episode is exactly 55:41.

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2017-04-27_02-22-22

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Toronto Mike'd Podcast Episode 232: Howard Berger

Toronto Mike'd Podcast Episode 232In this 232nd episode, Mike chats with Howard Berger about his 23 years at The Fan 590, the blog he started the day he was fired, and whether he'll ever work in the MSM again. This episode is exactly 2:24:41.

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Howard Berger and me

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