Toronto Mike

The Beer Store Logo

The Beer Store Logo

If you're legally buying beer in Ontario, and you're not buying it at a brewery or the LCBO, you're buying it at The Beer Store.  The Beer Store is testing a new logo at four select locations.  Here's the old and new logo side by side, courtesy of Brand New.

beer_store_logo

Tomorrow I'll be dropping hundreds of dollars at The Beer Store for a little party I'm throwing on Saturday.  My local Beer Store still has the old logo.

What do you think of the new Beer Store logo?

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