Yahoo! Gives Up On Search, To Be Powered by Microsoft Bing

Well before Google, Yahoo was my Google. I'd search for everything via Yahoo! It's with a little sadness I'm reading about Yahoo's new partnership with Microsoft.

At its core, this agreement means that Yahoo has given up on its search engine business. Microsoft will be able to increase its market share in the search engine and search advertising market. Yahoo will receive revenue from Bing searches generated on Yahoo's sites and become "the exclusive worldwide relationship sales force for both companies' premium search advertisers." What remains to be seen, though, is what will happen to Yahoo's investments in interesting search technologies like BOSS and Search Monkey. Integrating these technologies, which are tied to Yahoo's search engine, could prove rather difficult for Microsoft. We will also have to wait and see what's going to happen to Yahoo's search APIs.

That's right, in a few months, Yahoo's search engine will be "powered by Bing." It's a 10-year deal with the devil, isn't it?

I suppose it doesn't really matter. I Google everything anyway.

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