The NEW 97.3 EZ Rock?

Published by Toronto Mike on March 2, 2009 @ 19:20 in Radio

Billboards throughout the city are touting "the new 97.3 EZ Rock." 97.3 EZ Rock is the radio station that employs my pal Humble Howard in the mornings. I sat in and live-blogged that morning show back in October.

I've seen the billboards with the wallpaper and I've read the promo copy on the official EZ Rock web site, but I still can't figure out what exactly is new. Here's the site copy that's as clear as mud.

Welcome to the NEW 97.3 EZ Rock! No More Musical Wallpaper, and by that we mean... Fresh music, nothing too light or harsh that you can still enjoy at work or home. We now play the music that we all love and grew up with from the early 70's to today.

Start your day at 5:15am with The EZ Morning show: Humble, Kim, Colleen and Rick

Darryl Henry begins your Workday at 8:45am with 10 Great EZ Songs Every Hour, all day and brings back all your 80's memories with The 80's Lunch at noon.

KJ continues to be there for you At Work and on your drive home with My 3 Songs.

John Tesh has Intelligence for your life at 6 and Delilah takes over at 9pm with Love Songs and Dedications.

It's Only the Best Music on Today's New 97.3 EZ Rock.

Firstly, I think that's a typo in the second line. I think it's supposed to read "nothing too light or harsh that you can't still enjoy at work." Assuming that's true, what were they playing before? How has the playlist changed? Isn't the new EZ Rock exactly like the old one I sampled when Humble hit their airwaves last summer?

Here's the songs recently played on the new 97.3 EZ Rock. You'll see it's pretty much what you would have heard on EZ Rock when I was there four months ago.

Mar 02 07:15pm	CELINE DION	HAVE A HEART
Mar 02 07:11pm	JASON MRAZ	I M Yours
Mar 02 07:08pm	JOURNEY	OPEN ARMS
Mar 02 07:02pm	JANN ARDEN	IF YOU LOVED ME
Mar 02 06:59pm	SOUL II SOUL	Back To Life
Mar 02 06:49pm	DAVID ARCHULETA	CRUSH
Mar 02 06:44pm	PRINCE	LITTLE RED CORVETTE
Mar 02 06:40pm	BURTON CUMMINGS	I M SCARED
Mar 02 06:32pm	LEANN RIMES	Can T Fight The Moonlight
Mar 02 06:28pm	One Republic (timbaland Pr	Apologize
Mar 02 06:17pm	ALANNAH MYLES	BLACK VELVET
Mar 02 06:14pm	DEBORAH COX	BEAUTIFUL U R
Mar 02 06:08pm	Roxette	Listen To Your Heart
Mar 02 06:04pm	NELLY FURTADO	SAY IT RIGHT
Mar 02 05:56pm	Omd (orchestral Manouvers	If You Leave
Mar 02 05:52pm	BEYONCE	IF I WERE A BOY
Mar 02 05:46pm	Jesse Cook/the Bodeans	Early On Tuesday
Mar 02 05:43pm	FAITH HILL	THIS KISS
Mar 02 05:33pm	AMY SKY	I WILL TAKE CARE OF YOU
Mar 02 05:29pm	Uncle Kracker/dobie Gray	Drift Away
Mar 02 05:19pm	LIGHTS	Drive My Soul
Mar 02 05:15pm	ABBA	KNOWING ME, KNOWING YOU
Mar 02 05:11pm	COLDPLAY	VIVA LA VIDA
Mar 02 05:07pm	STEVIE WONDER	HIGHER GROUND
Mar 02 05:04pm	MICHAEL MCDONALD	By Michael Mcdonald
Mar 02 05:00pm	STEVE WINWOOD	HIGHER LOVE
Mar 02 04:56pm	ALANIS MORISSETTE	EVERYTHING
Mar 02 04:53pm	DIDO	THANK YOU
Mar 02 04:47pm	ZAPPACOSTA	When I Fall In Love Again
Mar 02 04:44pm	WHITNEY HOUSTON	I M Every Woman
Mar 02 04:33pm	BRYAN ADAMS	INSIDE OUT
Mar 02 04:29pm	JUSTIN TIMBERLAKE	What Goes Around Comes Around
Mar 02 04:17pm	NATASHA BEDINGFIELD	POCKETFUL OF SUNSHINE
Mar 02 04:13pm	BARENAKED LADIES	LOVERS IN A DANGEROUS TIME
Mar 02 04:09pm	Bob Seger/silver Bullet Ba	We Ve Got Tonight
Mar 02 04:05pm	Carly Rae Jepsen	Tug Of War
Mar 02 04:01pm	JANET JACKSON	TOGETHER AGAIN
Mar 02 03:57pm	ROD STEWART	SOUL ON SOUL
Mar 02 03:53pm	THE POLICE	Every Little Thing She Does Is Magi
Mar 02 03:48pm	DAUGHTRY	WHAT ABOUT NOW
Mar 02 03:45pm	KELLY CLARKSON	A MOMENT LIKE THIS
Mar 02 03:41pm	CLUB NOUVEAU	LEAN ON ME
Mar 02 03:29pm	NORAH JONES	DON T KNOW WHY

In radio, the more things change, the more they stay the same. Especially with Spring Sweeps Season right around the corner.

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