I mentioned briefly in an earlier entry that my site is #5 when you Google toronto argos. Here's a screen cap.
In actuality, the first and second ranked sites are the very same site. The official Argonaut site can be reached at both argonauts.ca and argonauts.on.ca, and somehow both got ranked separately, even though the content is identical. Between the official site and my site is the Wikipedia entry and the official shop. So, if we eliminate sites owned and operated by the the Argonauts football club, I'm #2 behind good ol' Wikipedia.
I'd like to use this as an example of my SEO prowess, and no doubt that's part of it, but this is probably more a reflection of how little online interest there is in the CFL. It's low hanging fruit.
