Toronto Mike

Publicity 101

School

Let's say you're a singer/song writer who had a big hit in 1991.  The success of this song won you a Grammy for Best New Artist but a second hit never followed.  For the past 14 years you've been all but forgotten, left in the trivial pile of one-hit-wonders alongside Mr. Big, Right Said Fred, EMF and the Divinyls.

How do you get your name back into the headlines?  How do you generate new interest in your art and get people talking about you again, both around the water cooler and in the media?  The answer: get shot.

Marc Cohn of "Walking in Memphis" fame did exactly that and is now reaping the benefits.  Getting shot in an attempted carjacking is the best thing that has happened to Cohn in over a decade.  That sound you hear is "Walking in Memphis" being added to playlists across the country.  Well played Cohn.  Well played...

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