Corporate Branding Of Our Young
Published by Toronto Mike on February 14, 2005 @ 13:23 in
A few months ago James got a treat of the week at McDonalds. It was a little Elasticgirl from "The Incredibles". Yesterday he was playing with this toy and I aked him what it was. He told me it was Elasticgirl and he got it from McDonalds.
They sure know what they're doing at McDonalds. 50¢ of plastic and my three year old is branded pro-McDonalds, pro-Disney and pro-Pixar in one flail swoop.
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